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Hisense 43″ 43E78QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
Price range: £250.74 through £1,888.74
Experience the future of home entertainment with the Hisense 43″ 43E78QTUK QLED Smart AI TV, a 4K Ultra HD masterpiece designed to transform your living room into a private cinema. Powered by the Hi-View AI Engine and Quantum Dot technology, this television delivers over one billion true-to-life shades with enhanced resolution and real-time upscaling for unparalleled visual depth.
- Quantum Dot & Direct Lit Display: Enjoy breathtakingly vivid colors and consistent brightness with a Full Array panel that ensures deep blacks and edge-to-edge clarity.
- Cinematic Dolby Vision & Atmos: Experience theater-quality entertainment with astonishing HDR highlights paired with immersive, multi-dimensional audio that moves all around you.
- Smart AI with Freely & Streaming: Seamlessly access live TV without a dish and enjoy integrated apps like Netflix, Disney+, and YouTube with advanced AI Smooth Motion for fluid performance.
- Hi-View AI Engine: Advanced processing fine-tunes contrast and resolution in real-time, upscaling all your favorite movies, sports, and games to near-4K quality.
Shipping & Delivery
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Courier delivery under £30
Our courier will deliver to the specified address
2-3 Days
From £4.99
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Prime delivery
Our prime courier will deliver to the specified address
1-2 Days
From £12.99
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Manufacture Warranty 1 Year
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Free 30-Day returns
Product Description
Product Overview
Experience the future of home entertainment with the Hisense 43E78QTUK 43-Inch QLED Smart AI TV. This cutting-edge 4K Ultra HD television is meticulously engineered to transform your living room into a private cinema. Featuring a Direct Lit Full Array panel, you will enjoy consistent brightness and deep, uniform blacks across the entire screen. At its heart lies the Hi-View AI Engine, which uses advanced artificial intelligence to upscale every frame in real-time, ensuring your favorite movies, sports, and games look better than ever with enhanced resolution and color accuracy. With Quantum Dot technology producing over one billion true-to-life shades, the visual depth is unparalleled. Combined with the immersive, multi-dimensional sound of Dolby Atmos and the cinematic brilliance of Dolby Vision, this TV offers a premium, theater-quality experience. Whether you are streaming the latest hits on Disney+, YouTube, or Netflix, or exploring live content via Freely, this Smart AI TV delivers smooth, breathtaking performance in a sleek, modern design.
Key Features
- Quantum Dot Colour: Immerse yourself in a spectrum of over one billion shades, delivering breathtakingly vivid and natural colors for a lifelike viewing experience.
- 4K Direct Lit Full Array: Benefit from a grid of tightly packed LEDs positioned directly behind the panel for superior contrast, deeper blacks, and edge-to-edge clarity.
- Hi-View AI Engine: Advanced AI processing fine-tunes resolution, brightness, and contrast in real-time to upscale all your content to near-4K quality.
- Dolby Vision & Atmos: The ultimate cinematic duo—enjoy astonishing highlights and deep contrast paired with immersive audio that moves all around you.
- Smart AI with Freely: Seamlessly access live and on-demand TV without a dish, plus integrated apps like Netflix, Disney+, and YouTube at your fingertips.
- AI Smooth Motion & Game Mode Plus: Keep fast-paced action fluid and enjoy responsive gaming with reduced lag and optimized performance settings.
- Voice Control Ready: Effortlessly manage your entertainment using integrated voice assistants for a truly hands-free smart home experience.
Important Information
- Screen Size: 43 Inches (108 cm) diagonal.
- Resolution: 4K Ultra HD (3840 x 2160).
- Connectivity: Built-in Wi-Fi, Ethernet, and multiple HDMI 2.1 ports for next-gen console compatibility.
- Included Components: Remote control (with batteries), power cable, user manual, and stable stand.
- Energy Rating: E (SDR) / G (HDR) for optimized power consumption.
- Dimensions: 96.3W x 61.4H x 23.8D cm (with stand).
Why Choose Think Assemble
- Quality Assurance: We rigorously vet all our electronics to ensure you receive genuine, high-performance technology from world-leading brands like Hisense.
- Fast & Reliable Delivery: Our streamlined logistics network ensures your new TV arrives safely and promptly at your doorstep.
- Expert Support: Our dedicated customer care team is available to assist you with setup questions or technical inquiries to ensure a seamless experience.
- Secure Shopping: Shop with absolute confidence using our encrypted checkout process designed to protect your data and provide peace of mind.
Specification
Overview
| Weight | 10260 g |
|---|---|
| Dimensions | 23.8 × 96.3 × 61.4 cm |
| Language: | English |
| Item model number | 43E78QTUK |
| Product Dimensions | 23.8 x 96.3 x 61.4 cm; 10.26 kg |
| ASIN | B0F7WM1171 |
| Manufacturer | Hisense |
| Size Name | 100 inches, 32 inches, 40 inches, 43 inches, 50 inches, 55 inches, 58 inches, 65 inches, 75 inches, 85 inches, 98 inches |
| Pattern Name | 2024, 2025 |
| Configuration | 2.0 CH, 2.1 CH |
| Style Name | A5/60Hz, A7/60Hz, E5/60Hz, E7 Pro/144Hz, E7/144Hz, E7/60Hz |
Customers Love Saving Every Single Day
From first-time shoppers to loyal regulars, our customers agree: everyday low prices beat waiting for a sale. Read their experiences below.
8 reviews for Hisense 43″ 43E78QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
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Involver –
It’s pretty great for the price, 399 for a 144hz 50inch when I got it.The menu is very snappy and smooth, turns on instantly, navigates with no input lag.I do have an internet cable hooked up straight on a gigabit connection so that definitely helps.Image quality is great, sound quality as expected for a TV. My PS5 games look amazing on it.The menu is easy to navigate and customise and has most streaming options as well as the free function that streams local TV with brilliant quality.Its wall mount hook-up holes are perfectly lined up and has all the connectivity you usually get on a standard smart TV, all labeled appropriately.I can’t fault this product, for me it’s a 6 star.
Chris Miller –
Fantastic picture so far, not tested input lag gaming as yet but setup was easy and the phone app made setup easier with passwords and logins, the standard sound setup is good and the other presets work well. With a little fettling of settings it’ll be fantastic. Great size with no damage from shipping.Big shout-out to the delivery guys, great lads and a good laugh with professional service. Let me check the screen before they left and made sure all the bits were in the box.
Think Assemble Customer –
I got this tv due to its freely capability. Having just got rid of our paid for tv subscription service and no option of utilising a tv aerial, having the ability to watch live tv was a priority.The tv is great, the sound is good and the picture quality is excellent. The remote control is very responsive (this has been an issue on other tvs within the household) but so far so good with this Hisense tv.Freely works without any issues and we now have basic live tv with no subscription fee. Connect tv to internet, open freely app and away to go!! Just what we wanted. All other apps, bbc iplayer, Netflix etc also work great.This tv was value for money at half the price of our previous 50”.We have only one issue hence the reason for 4 stars not 5. Sometimes the tv won’t recognise anything connected via HDMI. We have a PS5 and firestick connected to separate HDMI ports. When selecting these devices the tv returns to Home Screen and doesn’t recognise the connected device and takes a few times of trying before it does. Having researched online to see if there is a fix, unfortunately it appears that this is a problem with many Hisense TV’s.
George –
⭐️⭐️⭐️⭐️⭐️ Amazing TV and Excellent Delivery Experience!I recently purchased the Hisense 100-inch 4K QLED Smart TV from Think Assemble, and I am extremely satisfied with the whole experience. Ordering was very easy and straightforward, with monthly plan to pay nothing until delivery and Think Assemble kept me updated from start to finish. The delivery was smooth and the item arrived in perfect condition. I feel thus TV is a gift from Think Assemble to me.The TV itself is absolutely stunning! The picture quality is crystal-clear with vibrant colours, and the Dolby Vision Atmos makes movies feel truly cinematic. The size is massive, and perfect for creating a home-theatre experience. Setting it up was simple, and the Vidaa OS works well with all the apps I use like YouTube, Netflix, and Disney+.Overall, this TV has exceeded my expectations, and Think Assemble made the ordering and delivery process stress-free. I’m very happy with my purchase and would definitely recommend it to anyone looking for a big, high-quality 4K TV.Thank you Think Assemble for giving the privilege to use Think Assemble flex to secure this TV on monthly plan. I recommend everyone to shop more from Think Assemble. The best online shopping in UK.
Ennaoj83 –
Great tv – no issuesVery good in a bright roomWe already have a Hisense 55” tv but not this spec ie Pro 144Hz so it was handy to have the VIDAA log in / app already set up which was in back of my mind when looking out for new tvDefo crisper and sound is great is a big roomKids no longer fighting and our living space sorted for Christmas 🎄 and beyondDelivery etc was all great 👍🏼Picture is of Harry Potter Movie
T D Bolus –
The Hisense 100” 100E78QTUK PRO 144Hz QLED Smart AI TV is absolutely massive and absolutely brilliant. The picture quality is incredible; genuinely can’t fault it. We purchased two for our church, and honestly, it’s the best tech investment we’ve made.We’ve previously bought very expensive projectors to cover the size of our screen, but switching to these TVs has been a game changer. The clarity, brightness, and colour accuracy from the Quantum Dot display easily outperforms any projector we’ve used. Going slightly smaller in physical size but drastically better in quality was a huge plus for our environment.Don’t be fooled these TVs are not as small as some might think. At 100 inches, they have a huge presence, but with far better visibility, especially in well-lit spaces.The Hi-View AI Engine, 144Hz Game Mode PRO, and Dolby Atmos all add to a premium, modern experience, and having built-in apps like Disney+, YouTube, Netflix, and Freely is incredibly convenient.If you’re considering this for a large venue or public space, I highly recommend it. Tremendous value and stunning performance.
Al Fresco –
I researched a number of websites to see what others thought of this TV, most were favourable so I pressed the buy button. The deal I got from Think Assemble was fantastic by the way. The TV lives up to all the hype, great value for money, excellent sound and picture and a breeze to set up! Couldn’t recommend this TV highly enough
HonestBob –
Not recommended, not reliable, returned!
Bought mine in March 2025 and in May just a couple of months later I experienced problems with it and notified Think Assemble I would be returning it as it wouldn’t switch off despite my remote having my new batteries. I had to Google for help as to locate the manual off switch which is under the pilot/remote light and try to navigate the menu. It was under warranty of course and unfortunately due to illness I had to wait until I felt better to return it. It worked a few weeks start of June and then recently in September it stopped altogether and I believe a lot of people experience issues with Hisense and it’s disappointing because I thought they were supposed to be a top of the range brand but I finally returned it and just awaiting a refund but I wouldn’t recommend it as it’s not a reliable. I am going to get a TCL Google TV instead. I have one as a main TV as this Hisense (Vidaa system) was supposed to be a bedroom tv and the TCL is better.The Vidaa system doesn’t allow you to add apps the same as a Google TV which is a like a giant phone so I am glad to see the back of this TV ..Do your research first and pay attention to the software issues that can happen with Hisense (Vidaa) TV’s.