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Hisense 43″ 43E78QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
Price range: £250.74 through £1,888.74
Experience the ultimate in home cinema with the Hisense 43″ 43E78QTUK QLED Smart AI TV, featuring Quantum Dot Colour for over a billion shades of lifelike, vibrant reality. Driven by the intelligent Hi-View AI Engine and 4K Direct Lit viewing, this 43-inch powerhouse optimizes contrast and clarity in real-time for a breathtaking 4K experience. Immerse yourself in the multi-dimensional sound of Dolby Atmos and the stunning HDR imagery of Dolby Vision, creating a professional-grade entertainment hub in any room.
- Quantum Dot Colour Technology: Delivers over one billion vivid, true-to-life shades for a visual feast that traditional LED displays cannot match.
- Hi-View AI Engine & 4K Upscaling: Advanced artificial intelligence continuously optimizes every frame to near-4K resolution and professional-grade clarity.
- Dolby Vision & Dolby Atmos: Brings the cinema experience home with breathtaking high-dynamic range imaging and immersive 3D surround sound.
- AI-Powered Gaming & Motion: Dominate the digital battlefield with Game Mode Plus and AI Smooth Motion, engineered to eliminate lag and motion blur.
Shipping & Delivery
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Courier delivery under £30
Our courier will deliver to the specified address
2-3 Days
From £4.99
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Prime delivery
Our prime courier will deliver to the specified address
1-2 Days
From £12.99
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Manufacture Warranty 1 Year
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Free 30-Day returns
Product Description
Product Overview
Experience the future of home entertainment with the Hisense 43E78QTUK 43-Inch 4K QLED Smart AI TV, a masterpiece of visual engineering designed to transform your living room into a private cinema. This premium television leverages cutting-edge Quantum Dot Colour technology to deliver over one billion shades of vibrant, true-to-life color, ensuring every frame is bursting with realism. Powered by the intelligent Hi-View AI Engine, the TV continuously optimizes your content in real-time, upscaling every scene to near-4K clarity while perfecting brightness and contrast. With 4K Direct Lit Viewing, you get a full-array LED experience that provides deep blacks and brilliant highlights from edge to edge. The immersion is completed by the legendary combination of Dolby Vision HDR and Dolby Atmos audio, wrapping you in spectacular imagery and multi-dimensional sound that moves all around you. Whether you are streaming the latest blockbusters on Netflix and Disney+, catching up on local favorites with Freely, or dominated the digital battlefield in Game Mode Plus, this AI-driven powerhouse ensures a flawless, high-performance experience every time you press power.
Key Features
- Quantum Dot Colour Technology: Immerse yourself in a visual feast with over a billion shades of vivid, lifelike colors that traditional LED TVs simply cannot match.
- Hi-View AI Engine: Advanced artificial intelligence that automatically upscales resolution and optimizes picture settings for professional-grade quality on every channel.
- 4K Direct Lit Full Array: A precision grid of LEDs positioned directly behind the screen ensures uniform brightness, superior contrast, and eliminate dark spots.
- Dolby Vision & Atmos: Bring the cinema home with breathtaking HDR imaging and immersive, cinematic surround sound that puts you at the center of the action.
- Integrated Freely Service: Seamlessly switch between live TV and on-demand streaming without the need for extra boxes or complicated setups.
- Smart Entertainment Hub: Instant access to the world’s most popular apps including Disney+, YouTube, and Netflix at the touch of a button.
- AI Smooth Motion & Game Mode Plus: Enjoy lag-free gaming and crystal-clear sports with specialized modes designed to reduce motion blur and input lag.
Important Information
- Screen Size: 43-inch diagonal (108 cm) optimized for bedrooms, kitchens, or medium-sized living spaces.
- Energy Efficiency: Rated Class E (SDR) and Class G (HDR) for a balance of high-performance output and standard power consumption.
- Mounting Compatibility: VESA standard 200 x 300 mm for easy wall-mounting or placement on the included sleek black stand.
- Connectivity: Features 3x HDMI 2.1 ports, 2x USB ports, Dual-band Wi-Fi, and Bluetooth 5.0 for all your peripheral needs.
- Operating System: Powered by the fast and intuitive VIDAA U7 Smart OS for a clutter-free navigation experience.
Why Choose Think Assemble
- Unmatched Quality Assurance: We curate only the highest-rated technology from global leaders like Hisense to ensure your home upgrade is built to last.
- Expert Technical Support: Our dedicated team of tech specialists is available to guide you through setup, connectivity, and feature optimization.
- Rapid & Secure Shipping: We prioritize safe, insured logistics to ensure your new 4K TV arrives in perfect condition and ready for immediate enjoyment.
- Peace of Mind Shopping: Enjoy a secure checkout process and transparent product information backed by our commitment to total customer satisfaction.
Specification
Overview
| Weight | 10260 g |
|---|---|
| Dimensions | 23.8 × 96.3 × 61.4 cm |
| Language: | English |
| Item model number | 43E78QTUK |
| Product Dimensions | 23.8 x 96.3 x 61.4 cm; 10.26 kg |
| ASIN | B0F7WM1171 |
| Manufacturer | Hisense |
| Size Name | 100 inches, 32 inches, 40 inches, 43 inches, 50 inches, 55 inches, 58 inches, 65 inches, 75 inches, 85 inches, 98 inches |
| Pattern Name | 2024, 2025 |
| Configuration | 2.0 CH, 2.1 CH |
| Style Name | A5/60Hz, A7/60Hz, E5/60Hz, E7 Pro/144Hz, E7/144Hz, E7/60Hz |
Customers Love Saving Every Single Day
From first-time shoppers to loyal regulars, our customers agree: everyday low prices beat waiting for a sale. Read their experiences below.
8 reviews for Hisense 43″ 43E78QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
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Involver –
It’s pretty great for the price, 399 for a 144hz 50inch when I got it.The menu is very snappy and smooth, turns on instantly, navigates with no input lag.I do have an internet cable hooked up straight on a gigabit connection so that definitely helps.Image quality is great, sound quality as expected for a TV. My PS5 games look amazing on it.The menu is easy to navigate and customise and has most streaming options as well as the free function that streams local TV with brilliant quality.Its wall mount hook-up holes are perfectly lined up and has all the connectivity you usually get on a standard smart TV, all labeled appropriately.I can’t fault this product, for me it’s a 6 star.
Chris Miller –
Fantastic picture so far, not tested input lag gaming as yet but setup was easy and the phone app made setup easier with passwords and logins, the standard sound setup is good and the other presets work well. With a little fettling of settings it’ll be fantastic. Great size with no damage from shipping.Big shout-out to the delivery guys, great lads and a good laugh with professional service. Let me check the screen before they left and made sure all the bits were in the box.
Think Assemble Customer –
I got this tv due to its freely capability. Having just got rid of our paid for tv subscription service and no option of utilising a tv aerial, having the ability to watch live tv was a priority.The tv is great, the sound is good and the picture quality is excellent. The remote control is very responsive (this has been an issue on other tvs within the household) but so far so good with this Hisense tv.Freely works without any issues and we now have basic live tv with no subscription fee. Connect tv to internet, open freely app and away to go!! Just what we wanted. All other apps, bbc iplayer, Netflix etc also work great.This tv was value for money at half the price of our previous 50”.We have only one issue hence the reason for 4 stars not 5. Sometimes the tv won’t recognise anything connected via HDMI. We have a PS5 and firestick connected to separate HDMI ports. When selecting these devices the tv returns to Home Screen and doesn’t recognise the connected device and takes a few times of trying before it does. Having researched online to see if there is a fix, unfortunately it appears that this is a problem with many Hisense TV’s.
George –
⭐️⭐️⭐️⭐️⭐️ Amazing TV and Excellent Delivery Experience!I recently purchased the Hisense 100-inch 4K QLED Smart TV from Think Assemble, and I am extremely satisfied with the whole experience. Ordering was very easy and straightforward, with monthly plan to pay nothing until delivery and Think Assemble kept me updated from start to finish. The delivery was smooth and the item arrived in perfect condition. I feel thus TV is a gift from Think Assemble to me.The TV itself is absolutely stunning! The picture quality is crystal-clear with vibrant colours, and the Dolby Vision Atmos makes movies feel truly cinematic. The size is massive, and perfect for creating a home-theatre experience. Setting it up was simple, and the Vidaa OS works well with all the apps I use like YouTube, Netflix, and Disney+.Overall, this TV has exceeded my expectations, and Think Assemble made the ordering and delivery process stress-free. I’m very happy with my purchase and would definitely recommend it to anyone looking for a big, high-quality 4K TV.Thank you Think Assemble for giving the privilege to use Think Assemble flex to secure this TV on monthly plan. I recommend everyone to shop more from Think Assemble. The best online shopping in UK.
Ennaoj83 –
Great tv – no issuesVery good in a bright roomWe already have a Hisense 55” tv but not this spec ie Pro 144Hz so it was handy to have the VIDAA log in / app already set up which was in back of my mind when looking out for new tvDefo crisper and sound is great is a big roomKids no longer fighting and our living space sorted for Christmas 🎄 and beyondDelivery etc was all great 👍🏼Picture is of Harry Potter Movie
T D Bolus –
The Hisense 100” 100E78QTUK PRO 144Hz QLED Smart AI TV is absolutely massive and absolutely brilliant. The picture quality is incredible; genuinely can’t fault it. We purchased two for our church, and honestly, it’s the best tech investment we’ve made.We’ve previously bought very expensive projectors to cover the size of our screen, but switching to these TVs has been a game changer. The clarity, brightness, and colour accuracy from the Quantum Dot display easily outperforms any projector we’ve used. Going slightly smaller in physical size but drastically better in quality was a huge plus for our environment.Don’t be fooled these TVs are not as small as some might think. At 100 inches, they have a huge presence, but with far better visibility, especially in well-lit spaces.The Hi-View AI Engine, 144Hz Game Mode PRO, and Dolby Atmos all add to a premium, modern experience, and having built-in apps like Disney+, YouTube, Netflix, and Freely is incredibly convenient.If you’re considering this for a large venue or public space, I highly recommend it. Tremendous value and stunning performance.
Al Fresco –
I researched a number of websites to see what others thought of this TV, most were favourable so I pressed the buy button. The deal I got from Think Assemble was fantastic by the way. The TV lives up to all the hype, great value for money, excellent sound and picture and a breeze to set up! Couldn’t recommend this TV highly enough
HonestBob –
Not recommended, not reliable, returned!
Bought mine in March 2025 and in May just a couple of months later I experienced problems with it and notified Think Assemble I would be returning it as it wouldn’t switch off despite my remote having my new batteries. I had to Google for help as to locate the manual off switch which is under the pilot/remote light and try to navigate the menu. It was under warranty of course and unfortunately due to illness I had to wait until I felt better to return it. It worked a few weeks start of June and then recently in September it stopped altogether and I believe a lot of people experience issues with Hisense and it’s disappointing because I thought they were supposed to be a top of the range brand but I finally returned it and just awaiting a refund but I wouldn’t recommend it as it’s not a reliable. I am going to get a TCL Google TV instead. I have one as a main TV as this Hisense (Vidaa system) was supposed to be a bedroom tv and the TCL is better.The Vidaa system doesn’t allow you to add apps the same as a Google TV which is a like a giant phone so I am glad to see the back of this TV ..Do your research first and pay attention to the software issues that can happen with Hisense (Vidaa) TV’s.