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Hisense 43″ 43E78QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
Price range: £250.74 through £1,888.74
Transform your home entertainment with the Hisense 43E78QTUK 43-Inch QLED Smart AI TV, a powerhouse designed to deliver breathtaking 4K Ultra HD clarity. Featuring revolutionary Quantum Dot Colour and the intelligent Hi-View AI Engine, this television optimizes every frame in real-time for vibrant, true-to-life visuals and cinematic depth.
- Quantum Dot Colour Technology: Experience over one billion shades of rich, accurate color for an incredibly lifelike and immersive viewing experience.
- Hi-View AI Engine: Advanced artificial intelligence upscales content to near-4K quality, ensuring unmatched clarity and optimized brightness across all your favorite apps.
- Dolby Vision & Atmos: Immerse yourself in cinema-grade HDR visuals and multi-dimensional sound that flows around you for a professional theater feel at home.
- Seamless Smart Integration: Enjoy lightning-fast access to Netflix, Disney+, and YouTube, plus cable-free live TV with Freely integration via Wi-Fi.
Shipping & Delivery
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Courier delivery under £30
Our courier will deliver to the specified address
2-3 Days
From £4.99
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Prime delivery
Our prime courier will deliver to the specified address
1-2 Days
From £12.99
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Manufacture Warranty 1 Year
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Free 30-Day returns
Product Description
Product Overview
Experience a new era of home entertainment with the Hisense 43E78QTUK 43-Inch QLED Smart AI TV. This powerhouse television transforms your living room into a cinematic sanctuary, delivering breathtaking 4K Ultra HD clarity enhanced by revolutionary Quantum Dot Colour technology. By producing over one billion shades of vibrant, true-to-life color, every scene is rendered with surgical precision and astonishing depth. At its heart lies the sophisticated Hi-View AI Engine, which works tirelessly in real-time to upscale content and optimize frames for maximum brightness and contrast. Whether you are streaming the latest blockbuster on Netflix, diving into Disney+, or exploring YouTube, the 4K Direct Lit viewing ensures edge-to-edge brilliance with deep blacks and crisp highlights. Complete with the immersive, multi-dimensional sound of Dolby Atmos and the seamless streaming convenience of Freely, this AI-powered TV offers a premium, future-proof viewing experience that is as intelligent as it is beautiful.
Key Features
- Quantum Dot Colour Technology: Unlock a spectrum of over one billion shades, ensuring every color is rich, accurate, and incredibly lifelike.
- 4K Direct Lit Viewing: Benefit from a grid of tightly packed LEDs positioned directly behind the screen for superior brightness control and uniform contrast.
- Hi-View AI Engine: Advanced artificial intelligence optimizes every frame, upscaling lower-resolution content to near-4K quality for unmatched clarity.
- Dolby Vision & Atmos: Immerse yourself in cinema-grade HDR visuals and multidimensional sound that flows all around you.
- Freely Integration: Stream live and on-demand UK channels over Wi-Fi without the need for a dish, box, or aerial.
- Smart TV Powered by VIDAA: Enjoy lightning-fast access to your favorite apps including Netflix, Disney+, YouTube, and Prime Video.
- Gaming & Sports Modes: Specialized settings reduce input lag and smooth out fast-paced motion for a competitive edge and blur-free action.
Important Information
- Model & Size: 43E78QTUK, 43-inch screen (109 cm diagonal), ideal for bedrooms, kitchens, or compact living spaces.
- Connectivity: Features 3 HDMI 2.1 ports, 2 USB ports, and built-in Wi-Fi and Bluetooth 5.0 for seamless peripheral integration.
- Wall Mount Compatible: VESA 200x300mm standard for easy mounting; stand, remote, and power cable are included in the box.
- Energy Efficiency: Rated Class E for SDR and Class G for HDR, balancing high-performance visuals with modern power standards.
Why Choose Think Assemble
- Premium Quality Assurance: We source the latest technology from trusted global brands like Hisense to ensure your home entertainment setup is built to last.
- Expert Technical Support: Our dedicated team is available to assist with product queries, setup guidance, and ensuring you get the most out of your AI TV.
- Fast & Reliable Delivery: We prioritize secure, efficient logistics to ensure your new television arrives safely and promptly at your door.
- Seamless Shopping Experience: From transparent product data to secure checkout, we make upgrading your home technology stress-free and rewarding.
Specification
Overview
| Weight | 10260 g |
|---|---|
| Dimensions | 23.8 × 96.3 × 61.4 cm |
| Language: | English |
| Item model number | 43E78QTUK |
| Product Dimensions | 23.8 x 96.3 x 61.4 cm; 10.26 kg |
| ASIN | B0F7WM1171 |
| Manufacturer | Hisense |
| Size Name | 100 inches, 32 inches, 40 inches, 43 inches, 50 inches, 55 inches, 58 inches, 65 inches, 75 inches, 85 inches, 98 inches |
| Pattern Name | 2024, 2025 |
| Configuration | 2.0 CH, 2.1 CH |
| Style Name | A5/60Hz, A7/60Hz, E5/60Hz, E7 Pro/144Hz, E7/144Hz, E7/60Hz |
Customers Love Saving Every Single Day
From first-time shoppers to loyal regulars, our customers agree: everyday low prices beat waiting for a sale. Read their experiences below.
8 reviews for Hisense 43″ 43E78QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
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Involver –
It’s pretty great for the price, 399 for a 144hz 50inch when I got it.The menu is very snappy and smooth, turns on instantly, navigates with no input lag.I do have an internet cable hooked up straight on a gigabit connection so that definitely helps.Image quality is great, sound quality as expected for a TV. My PS5 games look amazing on it.The menu is easy to navigate and customise and has most streaming options as well as the free function that streams local TV with brilliant quality.Its wall mount hook-up holes are perfectly lined up and has all the connectivity you usually get on a standard smart TV, all labeled appropriately.I can’t fault this product, for me it’s a 6 star.
Chris Miller –
Fantastic picture so far, not tested input lag gaming as yet but setup was easy and the phone app made setup easier with passwords and logins, the standard sound setup is good and the other presets work well. With a little fettling of settings it’ll be fantastic. Great size with no damage from shipping.Big shout-out to the delivery guys, great lads and a good laugh with professional service. Let me check the screen before they left and made sure all the bits were in the box.
Think Assemble Customer –
I got this tv due to its freely capability. Having just got rid of our paid for tv subscription service and no option of utilising a tv aerial, having the ability to watch live tv was a priority.The tv is great, the sound is good and the picture quality is excellent. The remote control is very responsive (this has been an issue on other tvs within the household) but so far so good with this Hisense tv.Freely works without any issues and we now have basic live tv with no subscription fee. Connect tv to internet, open freely app and away to go!! Just what we wanted. All other apps, bbc iplayer, Netflix etc also work great.This tv was value for money at half the price of our previous 50”.We have only one issue hence the reason for 4 stars not 5. Sometimes the tv won’t recognise anything connected via HDMI. We have a PS5 and firestick connected to separate HDMI ports. When selecting these devices the tv returns to Home Screen and doesn’t recognise the connected device and takes a few times of trying before it does. Having researched online to see if there is a fix, unfortunately it appears that this is a problem with many Hisense TV’s.
George –
⭐️⭐️⭐️⭐️⭐️ Amazing TV and Excellent Delivery Experience!I recently purchased the Hisense 100-inch 4K QLED Smart TV from Think Assemble, and I am extremely satisfied with the whole experience. Ordering was very easy and straightforward, with monthly plan to pay nothing until delivery and Think Assemble kept me updated from start to finish. The delivery was smooth and the item arrived in perfect condition. I feel thus TV is a gift from Think Assemble to me.The TV itself is absolutely stunning! The picture quality is crystal-clear with vibrant colours, and the Dolby Vision Atmos makes movies feel truly cinematic. The size is massive, and perfect for creating a home-theatre experience. Setting it up was simple, and the Vidaa OS works well with all the apps I use like YouTube, Netflix, and Disney+.Overall, this TV has exceeded my expectations, and Think Assemble made the ordering and delivery process stress-free. I’m very happy with my purchase and would definitely recommend it to anyone looking for a big, high-quality 4K TV.Thank you Think Assemble for giving the privilege to use Think Assemble flex to secure this TV on monthly plan. I recommend everyone to shop more from Think Assemble. The best online shopping in UK.
Ennaoj83 –
Great tv – no issuesVery good in a bright roomWe already have a Hisense 55” tv but not this spec ie Pro 144Hz so it was handy to have the VIDAA log in / app already set up which was in back of my mind when looking out for new tvDefo crisper and sound is great is a big roomKids no longer fighting and our living space sorted for Christmas 🎄 and beyondDelivery etc was all great 👍🏼Picture is of Harry Potter Movie
T D Bolus –
The Hisense 100” 100E78QTUK PRO 144Hz QLED Smart AI TV is absolutely massive and absolutely brilliant. The picture quality is incredible; genuinely can’t fault it. We purchased two for our church, and honestly, it’s the best tech investment we’ve made.We’ve previously bought very expensive projectors to cover the size of our screen, but switching to these TVs has been a game changer. The clarity, brightness, and colour accuracy from the Quantum Dot display easily outperforms any projector we’ve used. Going slightly smaller in physical size but drastically better in quality was a huge plus for our environment.Don’t be fooled these TVs are not as small as some might think. At 100 inches, they have a huge presence, but with far better visibility, especially in well-lit spaces.The Hi-View AI Engine, 144Hz Game Mode PRO, and Dolby Atmos all add to a premium, modern experience, and having built-in apps like Disney+, YouTube, Netflix, and Freely is incredibly convenient.If you’re considering this for a large venue or public space, I highly recommend it. Tremendous value and stunning performance.
Al Fresco –
I researched a number of websites to see what others thought of this TV, most were favourable so I pressed the buy button. The deal I got from Think Assemble was fantastic by the way. The TV lives up to all the hype, great value for money, excellent sound and picture and a breeze to set up! Couldn’t recommend this TV highly enough
HonestBob –
Not recommended, not reliable, returned!
Bought mine in March 2025 and in May just a couple of months later I experienced problems with it and notified Think Assemble I would be returning it as it wouldn’t switch off despite my remote having my new batteries. I had to Google for help as to locate the manual off switch which is under the pilot/remote light and try to navigate the menu. It was under warranty of course and unfortunately due to illness I had to wait until I felt better to return it. It worked a few weeks start of June and then recently in September it stopped altogether and I believe a lot of people experience issues with Hisense and it’s disappointing because I thought they were supposed to be a top of the range brand but I finally returned it and just awaiting a refund but I wouldn’t recommend it as it’s not a reliable. I am going to get a TCL Google TV instead. I have one as a main TV as this Hisense (Vidaa system) was supposed to be a bedroom tv and the TCL is better.The Vidaa system doesn’t allow you to add apps the same as a Google TV which is a like a giant phone so I am glad to see the back of this TV ..Do your research first and pay attention to the software issues that can happen with Hisense (Vidaa) TV’s.