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Hisense 43″ 43A7QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with with Freely, Disney +, YouTube, Netflix

Price range: £250.74 through £1,888.74

(6 customer reviews)

Elevate your home cinema with the Hisense 43A7QTUK 43-Inch QLED Smart AI TV, a masterpiece of 4K Direct Lit viewing and intelligent design. Powered by the Hi-View AI Engine, this stunning display delivers over a billion lifelike shades through Quantum Dot Colour technology for an immersive, cinematic experience. Enjoy seamless access to the UK’s most popular channels and streaming apps like Netflix and Disney+ via the integrated Freely service and VIDAA Smart platform.

  • Quantum Dot Colour & 4K HDR: Experience breathtaking realism with over one billion vivid colours and crisp, full-array LED brightness from edge to edge.
  • Cinematic Audio-Visuals: Bring the theater home with Dolby Vision HDR for stunning clarity and Dolby Atmos 3D spatial audio supported by a built-in subwoofer.
  • Intelligent AI Processing: The Hi-View AI Engine optimizes every frame in real-time, upscaling content to 4K resolution while maintaining natural skin tones and deep contrast.
  • Next-Gen Gaming & Streaming: Stay ahead with Game Mode Plus featuring VRR and ALLM for lag-free play, and stream live TV over Wi-Fi with the built-in Freely service.

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  • Manufacture Warranty 1 Year
  • Free 30-Day returns
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Product Description

Product Overview

Experience the future of home entertainment with the Hisense 43A7QTUK 43-Inch QLED Smart AI TV. This stunning 4K Ultra HD display is engineered to transform your living room into a cinematic sanctuary. Featuring cutting-edge Quantum Dot Colour technology, it delivers over one billion true-to-life shades, ensuring every scene is rich, vibrant, and incredibly detailed. Driven by the intelligent Hi-View AI Engine, the TV automatically optimizes picture and sound in real-time, upscaling your favorite classics and modern hits into breathtaking 4K clarity. With the integration of Dolby Vision HDR and Dolby Atmos, you get the perfect marriage of crystal-clear visuals and immersive 2.1 surround sound, complete with a punchy built-in subwoofer. Whether you are binge-watching on Netflix, Disney+, and YouTube, or exploring 95+ live channels with the built-in Freely service, this sleek Uni-body designed TV offers a premium, clutter-free viewing experience that fits seamlessly into any modern home.

Key Features

  • Quantum Dot Colour: Immerse yourself in over a billion shades of vivid, natural color for a truly realistic visual experience.
  • 4K Direct Lit Viewing: A full array of tightly packed LEDs ensures crisp imagery, deep blacks, and consistent brightness from edge to edge.
  • Hi-View AI Engine: Advanced AI processing fine-tunes every frame, enhancing resolution and contrast no matter the source material.
  • Dolby Vision & Atmos: Bring the cinema home with incredible HDR brightness and 3D spatial audio that flows all around you.
  • Built-in Subwoofer: Enhance your audio with a powerful 2.1 channel setup that delivers deep, rumbling bass without extra speakers.
  • Integrated Freely Service: Stream the UK’s most popular live and on-demand channels for free over Wi-Fi—no dish or aerial required.
  • Game Mode Plus: Stay ahead of the competition with a 60Hz VRR and ALLM for ultra-low latency and smooth, tear-free gaming.

Important Information

  • Smart OS: Powered by the fast and secure VIDAA Smart TV platform for intuitive navigation.
  • Connectivity: Features 3x HDMI 2.1 ports, 2x USB ports, and built-in Wi-Fi 5 for all your external devices.
  • Wall Mountable: Compatible with VESA 200 x 200 mm wall mounting systems (bracket sold separately).
  • Energy Rated: Designed with an AI Light Sensor that adjusts brightness to ambient light to help save electricity.

Why Choose Think Assemble

  • Quality Assurance: We only stock genuine, top-tier brands like Hisense to ensure long-lasting performance and reliability.
  • Fast & Secure Shipping: Our streamlined logistics network ensures your new TV arrives quickly and in perfect condition.
  • Expert Customer Support: Our dedicated team is available to help with setup questions, technical specs, and order tracking.
  • Peace of Mind Shopping: Enjoy a secure checkout and transparent product details for a stress-free home technology upgrade.

Specification

Overview

Weight12000 g
Dimensions19.4 × 96.2 × 61.7 cm
Language:‎ English
Item model number ‏‎43A7QTUK
Product Dimensions ‏‎19.4 x 96.2 x 61.7 cm; 12 kg
ASIN‎B0F7WGKRLQ
ManufacturerHisense
Size Name100 inches, 32 inches, 40 inches, 43 inches, 50 inches, 55 inches, 58 inches, 65 inches, 75 inches, 85 inches, 98 inches
Pattern Name2024, 2025
Configuration2.0 CH, 2.1 CH
Style NameA5/60Hz, A7/60Hz, E5/60Hz, E7 Pro/144Hz, E7/144Hz, E7/60Hz
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6 reviews for Hisense 43″ 43A7QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with with Freely, Disney +, YouTube, Netflix

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  1. Chris Miller


    Fantastic picture so far, not tested input lag gaming as yet but setup was easy and the phone app made setup easier with passwords and logins, the standard sound setup is good and the other presets work well. With a little fettling of settings it’ll be fantastic. Great size with no damage from shipping.Big shout-out to the delivery guys, great lads and a good laugh with professional service. Let me check the screen before they left and made sure all the bits were in the box.

  2. George


    ⭐️⭐️⭐️⭐️⭐️ Amazing TV and Excellent Delivery Experience!I recently purchased the Hisense 100-inch 4K QLED Smart TV from Think Assemble, and I am extremely satisfied with the whole experience. Ordering was very easy and straightforward, with monthly plan to pay nothing until delivery and Think Assemble kept me updated from start to finish. The delivery was smooth and the item arrived in perfect condition. I feel thus TV is a gift from Think Assemble to me.The TV itself is absolutely stunning! The picture quality is crystal-clear with vibrant colours, and the Dolby Vision Atmos makes movies feel truly cinematic. The size is massive, and perfect for creating a home-theatre experience. Setting it up was simple, and the Vidaa OS works well with all the apps I use like YouTube, Netflix, and Disney+.Overall, this TV has exceeded my expectations, and Think Assemble made the ordering and delivery process stress-free. I’m very happy with my purchase and would definitely recommend it to anyone looking for a big, high-quality 4K TV.Thank you Think Assemble for giving the privilege to use Think Assemble flex to secure this TV on monthly plan. I recommend everyone to shop more from Think Assemble. The best online shopping in UK.

  3. Think Assemble Customer


    I got this tv due to its freely capability. Having just got rid of our paid for tv subscription service and no option of utilising a tv aerial, having the ability to watch live tv was a priority.The tv is great, the sound is good and the picture quality is excellent. The remote control is very responsive (this has been an issue on other tvs within the household) but so far so good with this Hisense tv.Freely works without any issues and we now have basic live tv with no subscription fee. Connect tv to internet, open freely app and away to go!! Just what we wanted. All other apps, bbc iplayer, Netflix etc also work great.This tv was value for money at half the price of our previous 50”.We have only one issue hence the reason for 4 stars not 5. Sometimes the tv won’t recognise anything connected via HDMI. We have a PS5 and firestick connected to separate HDMI ports. When selecting these devices the tv returns to Home Screen and doesn’t recognise the connected device and takes a few times of trying before it does. Having researched online to see if there is a fix, unfortunately it appears that this is a problem with many Hisense TV’s.

  4. Ennaoj83


    Great tv – no issuesVery good in a bright roomWe already have a Hisense 55” tv but not this spec ie Pro 144Hz so it was handy to have the VIDAA log in / app already set up which was in back of my mind when looking out for new tvDefo crisper and sound is great is a big roomKids no longer fighting and our living space sorted for Christmas 🎄 and beyondDelivery etc was all great 👍🏼Picture is of Harry Potter Movie

  5. TM Fife


    Upgrading from a tesco technika android telly that from day one had been frustratingly slow, this, four years later, only cost £15 more than the technika, runs very quickly on the Linux-based vidaa operating system and has a notably bigger, better screen.Built-in speakers have good volume for a bedroom and pictire/sound quality are very good indeed for this price point.Setting it up was easy – every app we added had a qr code to scan for ease of signing in, rather than having to type on an on-screen keyboard. For wall mounting, it is of note that it requires a 100w x 200d vesa bracket, which I hadn’t come across before.This review is based upon a replacement – the first unit received unfortunately had a cracked lcd in a corner – replacement was here within 3 days of reporting it.Niggles are minimal so far – there are a lot of bloat ware apps pre-installed that you have to hide – the on-screen message suggests that uninstall is possible, but I think Tht is 9nly for user-added apps.Additionally, the included remote has specific buttons for (Lassard voice) many, many apps. Those buttons aren’t customisable out of the box, (to, for example, have the button with the disney+ logo instead open iplayer) although I am led to believe that there is a remote button mapper app available for download – I am tempted to disable half of them to avoid accidental button presses in the dark opening something when grabbing the remote, or, if possible, to map a shortcut to the sleep timer to a button, as that is somewhat buried in the system settings otherwise.Other than that, not much to report yet – an excellent value telly with no deal breakers in the shortcomings – I presume the price of the unit is subsidised somewhat in exchange for the remote buttons, and so I won’t complain too much, particularly if I can make them do what I want them to with a bit of hacking!

  6. HonestBob

    Not recommended, not reliable, returned!
    Bought mine in March 2025 and in May just a couple of months later I experienced problems with it and notified Think Assemble I would be returning it as it wouldn’t switch off despite my remote having my new batteries. I had to Google for help as to locate the manual off switch which is under the pilot/remote light and try to navigate the menu. It was under warranty of course and unfortunately due to illness I had to wait until I felt better to return it. It worked a few weeks start of June and then recently in September it stopped altogether and I believe a lot of people experience issues with Hisense and it’s disappointing because I thought they were supposed to be a top of the range brand but I finally returned it and just awaiting a refund but I wouldn’t recommend it as it’s not a reliable. I am going to get a TCL Google TV instead. I have one as a main TV as this Hisense (Vidaa system) was supposed to be a bedroom tv and the TCL is better.The Vidaa system doesn’t allow you to add apps the same as a Google TV which is a like a giant phone so I am glad to see the back of this TV ..Do your research first and pay attention to the software issues that can happen with Hisense (Vidaa) TV’s.

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