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Hisense 43″ 43A7QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with with Freely, Disney +, YouTube, Netflix
£250.74 – £1,888.74Price range: £250.74 through £1,888.74
Experience the ultimate in home entertainment with the Hisense 43A7QTUK 43-Inch QLED Smart AI TV, featuring Quantum Dot Colour for over a billion true-to-life shades. This 4K Ultra HD powerhouse utilizes a Hi-View AI Engine and Direct Lit full-array technology to deliver breathtaking clarity, deep contrast, and immersive cinematic visuals through Dolby Vision and Atmos.
- Quantum Dot & AI Technology: Over one billion vibrant colors and intelligent 4K upscaling via the Hi-View AI Engine ensure a realistic and sharp picture for all your favorite content.
- Cinematic Audio-Visuals: Experience professional-grade entertainment with Dolby Vision HDR imaging and multidimensional Dolby Atmos sound, complemented by a built-in subwoofer for deep bass.
- Seamless Smart Streaming: Integrated Freely allows you to stream live UK TV and on-demand shows over Wi-Fi, while built-in apps like Netflix, Disney+, and YouTube offer instant access to global hits.
- Pro-Level Gaming: Game Mode Plus optimizes your setup with VRR and ALLM support, minimizing input lag to provide smooth, tear-free gameplay for competitive and casual gamers alike.
Shipping & Delivery
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Courier delivery under £30
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2-3 Days
From £4.99
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Prime delivery
Our prime courier will deliver to the specified address
1-2 Days
From £12.99
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Manufacture Warranty 1 Year
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Free 30-Day returns





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Product Description
Product Overview
Experience the ultimate in home entertainment with the Hisense 43A7QTUK 43-Inch QLED Smart AI TV. This powerhouse television combines cutting-edge Quantum Dot Colour technology with a sophisticated Hi-View AI Engine to deliver over a billion shades of breathtaking, true-to-life color and crystal-clear 4K resolution. Designed for cinephiles and gamers alike, the direct-lit full array panel ensures deep blacks and vibrant highlights from edge to edge. Immerse yourself in a cinematic atmosphere with the revolutionary pairing of Dolby Vision HDR for stunning visuals and Dolby Atmos for multidimensional, 360-degree sound. With integrated Freely, you can stream the UK’s most popular live and on-demand channels for free over Wi-Fi, while built-in apps like Netflix, Disney+, and YouTube provide endless entertainment at your fingertips. Whether you are upgrading your lounge or creating a high-end gaming setup, this AI-powered QLED TV offers the perfect blend of intelligent upscaling, smooth motion, and immersive audio.
Key Features
- Quantum Dot Colour: Produces over one billion vibrant shades for a more natural and realistic viewing experience than standard LED TVs.
- Hi-View AI Engine: Advanced proprietary processor that uses real-time AI technology to upscale every frame to stunning 4K-like quality.
- 4K Direct Lit Viewing: Full-array LED grid positioned directly behind the screen for superior contrast, deep blacks, and consistent brightness.
- Dolby Vision & Atmos: Experience cinema-grade HDR imaging and immersive surround sound that puts you right in the center of the action.
- Built-in Subwoofer: Enhances the 2.1 channel audio system with deep, punchy bass for a truly engaging soundscape without extra equipment.
- Freely Integrated: Access live TV and on-demand content over Wi-Fi without the need for a dish, box, or aerial.
- Game Mode Plus: Minimizes input lag with VRR and ALLM support, ensuring smooth, tear-free gameplay for competitive gamers.
Important Information
- Screen Size: 43 Inches (108 cm) diagonal.
- Connectivity: Features 3 x HDMI 2.1 compliant ports, 2 x USB 2.0, and built-in Dual-Band Wi-Fi 5.
- Smart OS: Powered by the fast and intuitive VIDAA Smart TV platform with voice control compatibility.
- Dimensions: 96.2W x 61.7H x 19.4D cm (with stand); VESA wall mount compatible (200 x 200 mm).
- Included in Box: Remote control, batteries, power cable, stand, and user manual.
Why Choose Think Assemble
- Quality Assurance: We carefully select premium brands like Hisense to ensure you receive reliable, high-performance technology for your home.
- Expert Support: Our dedicated customer service team is available to help with setup questions and technical inquiries to ensure a smooth experience.
- Fast & Secure Shipping: We prioritize safe handling and efficient logistics to get your new entertainment system delivered quickly and securely.
- Stress-Free Shopping: Enjoy a transparent buying process with comprehensive product data and secure checkout designed for your peace of mind.
Specification
Overview
| Weight | 12000 g |
|---|---|
| Dimensions | 19.4 × 96.2 × 61.7 cm |
| Language: | English |
| Item model number | 43A7QTUK |
| Product Dimensions | 19.4 x 96.2 x 61.7 cm; 12 kg |
| ASIN | B0F7WGKRLQ |
| Manufacturer | Hisense |
| Size Name | 100 inches, 32 inches, 40 inches, 43 inches, 50 inches, 55 inches, 58 inches, 65 inches, 75 inches, 85 inches, 98 inches |
| Pattern Name | 2024, 2025 |
| Configuration | 2.0 CH, 2.1 CH |
| Style Name | A5/60Hz, A7/60Hz, E5/60Hz, E7 Pro/144Hz, E7/144Hz, E7/60Hz |
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6 reviews for Hisense 43″ 43A7QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with with Freely, Disney +, YouTube, Netflix
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Chris Miller –
Fantastic picture so far, not tested input lag gaming as yet but setup was easy and the phone app made setup easier with passwords and logins, the standard sound setup is good and the other presets work well. With a little fettling of settings it’ll be fantastic. Great size with no damage from shipping.Big shout-out to the delivery guys, great lads and a good laugh with professional service. Let me check the screen before they left and made sure all the bits were in the box.
George –
⭐️⭐️⭐️⭐️⭐️ Amazing TV and Excellent Delivery Experience!I recently purchased the Hisense 100-inch 4K QLED Smart TV from Think Assemble, and I am extremely satisfied with the whole experience. Ordering was very easy and straightforward, with monthly plan to pay nothing until delivery and Think Assemble kept me updated from start to finish. The delivery was smooth and the item arrived in perfect condition. I feel thus TV is a gift from Think Assemble to me.The TV itself is absolutely stunning! The picture quality is crystal-clear with vibrant colours, and the Dolby Vision Atmos makes movies feel truly cinematic. The size is massive, and perfect for creating a home-theatre experience. Setting it up was simple, and the Vidaa OS works well with all the apps I use like YouTube, Netflix, and Disney+.Overall, this TV has exceeded my expectations, and Think Assemble made the ordering and delivery process stress-free. I’m very happy with my purchase and would definitely recommend it to anyone looking for a big, high-quality 4K TV.Thank you Think Assemble for giving the privilege to use Think Assemble flex to secure this TV on monthly plan. I recommend everyone to shop more from Think Assemble. The best online shopping in UK.
Think Assemble Customer –
I got this tv due to its freely capability. Having just got rid of our paid for tv subscription service and no option of utilising a tv aerial, having the ability to watch live tv was a priority.The tv is great, the sound is good and the picture quality is excellent. The remote control is very responsive (this has been an issue on other tvs within the household) but so far so good with this Hisense tv.Freely works without any issues and we now have basic live tv with no subscription fee. Connect tv to internet, open freely app and away to go!! Just what we wanted. All other apps, bbc iplayer, Netflix etc also work great.This tv was value for money at half the price of our previous 50”.We have only one issue hence the reason for 4 stars not 5. Sometimes the tv won’t recognise anything connected via HDMI. We have a PS5 and firestick connected to separate HDMI ports. When selecting these devices the tv returns to Home Screen and doesn’t recognise the connected device and takes a few times of trying before it does. Having researched online to see if there is a fix, unfortunately it appears that this is a problem with many Hisense TV’s.
Ennaoj83 –
Great tv – no issuesVery good in a bright roomWe already have a Hisense 55” tv but not this spec ie Pro 144Hz so it was handy to have the VIDAA log in / app already set up which was in back of my mind when looking out for new tvDefo crisper and sound is great is a big roomKids no longer fighting and our living space sorted for Christmas 🎄 and beyondDelivery etc was all great 👍🏼Picture is of Harry Potter Movie
TM Fife –
Upgrading from a tesco technika android telly that from day one had been frustratingly slow, this, four years later, only cost £15 more than the technika, runs very quickly on the Linux-based vidaa operating system and has a notably bigger, better screen.Built-in speakers have good volume for a bedroom and pictire/sound quality are very good indeed for this price point.Setting it up was easy – every app we added had a qr code to scan for ease of signing in, rather than having to type on an on-screen keyboard. For wall mounting, it is of note that it requires a 100w x 200d vesa bracket, which I hadn’t come across before.This review is based upon a replacement – the first unit received unfortunately had a cracked lcd in a corner – replacement was here within 3 days of reporting it.Niggles are minimal so far – there are a lot of bloat ware apps pre-installed that you have to hide – the on-screen message suggests that uninstall is possible, but I think Tht is 9nly for user-added apps.Additionally, the included remote has specific buttons for (Lassard voice) many, many apps. Those buttons aren’t customisable out of the box, (to, for example, have the button with the disney+ logo instead open iplayer) although I am led to believe that there is a remote button mapper app available for download – I am tempted to disable half of them to avoid accidental button presses in the dark opening something when grabbing the remote, or, if possible, to map a shortcut to the sleep timer to a button, as that is somewhat buried in the system settings otherwise.Other than that, not much to report yet – an excellent value telly with no deal breakers in the shortcomings – I presume the price of the unit is subsidised somewhat in exchange for the remote buttons, and so I won’t complain too much, particularly if I can make them do what I want them to with a bit of hacking!
HonestBob –
Not recommended, not reliable, returned!
Bought mine in March 2025 and in May just a couple of months later I experienced problems with it and notified Think Assemble I would be returning it as it wouldn’t switch off despite my remote having my new batteries. I had to Google for help as to locate the manual off switch which is under the pilot/remote light and try to navigate the menu. It was under warranty of course and unfortunately due to illness I had to wait until I felt better to return it. It worked a few weeks start of June and then recently in September it stopped altogether and I believe a lot of people experience issues with Hisense and it’s disappointing because I thought they were supposed to be a top of the range brand but I finally returned it and just awaiting a refund but I wouldn’t recommend it as it’s not a reliable. I am going to get a TCL Google TV instead. I have one as a main TV as this Hisense (Vidaa system) was supposed to be a bedroom tv and the TCL is better.The Vidaa system doesn’t allow you to add apps the same as a Google TV which is a like a giant phone so I am glad to see the back of this TV ..Do your research first and pay attention to the software issues that can happen with Hisense (Vidaa) TV’s.