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LG 43NANO90A6B 43-Inch NANO AI 4K Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]

Price range: £314.99 through £818.99

(5 customer reviews)

Experience the future of home entertainment with the LG 43NANO90A6B 43-Inch NANO AI 4K Smart TV, a 2025 model engineered for breathtaking visual clarity and lifelike color purity. Powered by the advanced alpha 7 AI Processor 4K Gen8 and the intuitive webOS 25 platform, this slim and stylish centerpiece offers personalized content discovery and professional-grade performance for cinephiles and gamers alike.

  • Pure NanoCell Technology: Precision nanoparticles filter out dull tones to deliver vibrant, accurate, and realistic 4K Ultra HD imagery from any viewing angle.
  • Advanced AI Processing: The alpha 7 AI Processor 4K Gen8 utilizes deep-learning algorithms for superior 4K super upscaling, enhanced sharpness, and immersive AI Sound Pro.
  • Smart AI Integration: Seamlessly navigate your entertainment with the AI Magic Remote and receive tailored recommendations through the innovative AI Concierge.
  • Pro-Level Gaming Performance: Dominate the competition with dedicated Game Optimiser settings and Auto Low Latency Mode (ALLM) for a smooth, lag-free experience.

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  • Manufacture Warranty 1 Year
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Product Description

Product Overview

Experience the future of home entertainment with the LG 43NANO90A6B, a 43-inch 4K Smart TV that redefines visual excellence. Utilizing LG’s cutting-edge NanoCell technology, this model filters and refines colors to remove impurities, delivering a breathtakingly pure and realistic picture that pops from every angle. At its heart lies the alpha 7 AI Processor 4K Gen8, a powerhouse that uses deep-learning algorithms to upscale content to near-4K quality while optimizing sound for a truly cinematic atmosphere. The 2025 Model introduces the webOS 25 platform, featuring the innovative AI Concierge and AI Magic Remote for personalized recommendations and effortless voice-controlled navigation. Whether you are a dedicated gamer utilizing the Game Optimiser and ALLM for lag-free play or a film enthusiast enjoying the authentic vision of Filmmaker Mode and HDR, this slim, stylish TV is the ultimate centerpiece for any modern living space.

Key Features

  • Pure NanoCell Color: Precision nanoparticles filter out dull frequencies to ensure vibrant, accurate, and realistic 4K Ultra HD visuals.
  • alpha 7 AI Processor 4K Gen8: High-speed processing delivers significant improvements in sharpness, depth, and 4K super upscaling.
  • webOS 25 Smart Platform: Experience the latest AI functionality with AI Concierge for tailored content discovery and support for all major streaming services.
  • Next-Gen AI Magic Remote: Enjoy intuitive point-and-click air mouse navigation and seamless voice control in a new, sleek design.
  • Pro-Level Gaming: Features Game Optimiser and Auto Low Latency Mode (ALLM) to ensure smooth, responsive, and immersive gameplay.
  • Immersive Cinema & Sound: Filmmaker Mode and HDR10 Pro preserve the director’s intent, while AI Sound Pro fine-tunes audio for maximum impact.
  • Ultra-Wide Viewing Angle: NanoCell technology maintains color integrity even for those sitting off-center, making it perfect for family movie nights.

Important Information

  • Model Year: 2025 release featuring the latest webOS updates and 5-year software upgrade program.
  • Connectivity: Fully equipped with Bluetooth, HDMI, RF, USB, and Wi-Fi for comprehensive device integration.
  • Included Accessories: Comes with the AI Magic Remote, power cable, stand, user manual, and warranty card.
  • Dimensions: Compact and stylish at 96.8W x 63.3H x 25.7D cm (with stand), ideal for bedrooms, kitchens, or smaller living rooms.

Why Choose Think Assemble

  • Quality Assurance: We stock only genuine, high-performance electronics from industry leaders like LG to ensure long-term reliability.
  • Expert Technical Support: Our dedicated customer service team provides expert guidance on product setup and smart home integration.
  • Secure & Transparent Shopping: Benefit from a protected checkout process and clear, detailed product specifications for a stress-free purchase.
  • Fast & Reliable Delivery: We prioritize efficient logistics to ensure your new LG Smart TV arrives safely and quickly at your doorstep.

Specification

Overview

Weight11450 g
Dimensions25.7 × 96.8 × 63.3 cm
Item model number ‏‎43NANO90A6B
Product Dimensions ‏‎25.7 x 96.8 x 63.3 cm; 11.45 kg
ASIN‎B0FNXBNRBY
Manufacturer‎LG Electronics
Size Name43″, 50″, 55″, 65″, 75″, 86″
Pattern NameNanoCell 7 Series, NanoCell 8 Series, NanoCell 9 Series
Style NameModel 2020, Model 2021, Model 2024, Model 2025
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5 reviews for LG 43NANO90A6B 43-Inch NANO AI 4K Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]

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  1. R Jones


    Good value when I purchased in sale. Really impressed with quality and display. Nice colours and the sound is excellent.

  2. Brian


    I bought this primarily for my PS5 for 120 hz and for my PC using an AMD graphics card for Freesync which it uses Freesync Premium.Using the PS5 for me the picture is excellent using game mode, all the colours look spot on but needs a bit of time to go through all the settings to get it right.It won’t let you use Bluetooth headphones while in game mode but to solve that I plugged my headphones into the Dual sense controller.Using the Blu Ray player I could use my Bluetooth headphones while turning off game mode and the best settings for me was Expert Picture mode (bright for light on and dark for light off) and the picture was great and the sound was brilliant, much better than playing the same film through Disney Plus (I watched Star Wars)I also tried WRC9 and having Performance option enabled on PS5 for games (Saved Data and Game/App Settings then Game Presets and Performance Mode or Resolution Mode) it automatically played in 120hz which was great (first time playing more than 60hz)Using my PC I went into Home Dashboard to change it to PC mode (recommended for using a PC)The picture was great in both Game and Cinema picture modes (for playing games and watching films)Going through the settings I turned on Freesync and through the AMD app on my PC I put it onto VRR which worked well while playing games.I did notice that while in Freesync Wide mode even if I had set Instant Game Response to off it kept working so I had to change the option to High to stop it.Using the apps that came with the TV I used Netflix, Disney Plus and Think Assemble Prime.Using Netflix and Disney Plus I noticed that the best Picture Mode was Cinema Home and the picture looked great with Dolby Vision and using Think Assemble Prime to get the best picture I had to change Picture Mode to Cinema for the best picture.Out of the box I noticed that the picture looked a bit bright so doing some googling for the best picture settings I found the recommended settings from LG which were as follows:For Vivid (natural light) just leave it as it isFor Standard: (artificial light)Backlight 80Contrast 85Brightness 50Sharpness 25Colour 50Tint 0For Cinema: (dark room)Backlight 80Contrast 85Brightness 50Sharpness 10Colour 50Tint 0For Cinema Home have it same as Cinema and when you either watch things in Dolby Vision (Netflix and Disney Plus) or HDR 10 (Think Assemble Prime) if you have set them they should change automatically each time you use each app.I had read other reviews for this TV that wrote a lot about blooming while using the magic control and watching streaming apps and to stop it from happening I just turned local dimming to off and there was no blooming so I’m happy because that was the only thing I read that put me off buying it but thought I’d take a chance anyway.I really like the magic control as it is so easy to use, just wave it around to see the curser on the screen and leave it and it turns itself off.Everything on this TV is fast and responsive and not slow and annoying like another TV I had owned, I really love this TV and I’m happy with my purchase.I bought this TV from a market place seller for £100 cheaper in good as new condition and it seems brand new so I got a great deal.

  3. C. S. RHYMES


    Great picture and value for money. The only issue I have is the sound isn’t fantastic. It’s fine, just missing some bass or clarity compared to my old tv. There are lots of sound and picture settings so maybe it can be configured better.The controller is pretty handy, allowing you to control connected devices such as sky tv. WiFi connected quickly and easily too.

  4. d w thomas


    Firstly this TV has a NON reflective screen, it is not ‘ glassy ‘ or ‘very reflective’ as were the answers given to me, (well certainly not on the 2020 model) when I posted question asking about the screen’s reflectivness as the TV was going in a light room the answers initially given put me off buying this product, however on a recent visit to Think Assemble I checked the TV out for myself & found otherwise.1. Firstly, TV purchased 49NANO866NA (2020 model). From recieving the TV to turning it on took about 15 mins,in essence it was very easy to put the stand on & getting it ready to tune in.2. The ‘Magic remote control’ is extremley user friendly & having read many reviews about the remote I can also agree it is excellent, easy to get menus up on screen & & able to go straight to any app/sub menu there.3. The TV took seconds to tune in to my Sky box & freeview channels, even you Technophobes out there shouldn’t have any trouble getting this TV up & running in no time.4. The picture quality is excellent, there a several different modes to choose from, the TV is automatically preset to eco mode & I would recommend changing this mode straight away ( I’m finding ‘Game’ mode to be best suited for myself, although I’m not a gamer).5. Watching sports on this TV is amazing, the clarity, definition & depth of the picture makes you feel as if you were sitting in the front row of the stadium being played.6. I’m not going to comment about the sound as I have a Bose soundbar into the TV & to be quite frank the TV is not going to make a better sound on it’s own.7. As noted in other reviews this TV has no catch up app (iplayer etc). I feel this is of little/no consequence as its usually built in to modern set top boxes & DVD players etc, & who wants to watch catch up repeats of the utter drivel they show on the BBC anyway.8. To Summarize this is Top notch quality TV, amazing picture, great for light rooms & has superb funtionality. I had my last TV for 10 years (Sony LCD) & it didn’t miss a beat once, however I feel Sony couldn’t offer me all the functions I needed on my new TV & with the very ugly ‘Ice skate’ stands they have on this years models I’d also find them very hard to live with. So the only issue left to answer is longevity of the set ( I will keep you posted on this), having had my last set for 10 faultless years this TV has some big boots to fill which this set has already started doing by the bucket full. Don’t hesitate just buy & you will not be disappointed.

  5. Casey


    Easy to set up with amazing picture quality and connectivity. The TV is light so you don’t need a huge tv mount to put it up on the wall. It was lots of apps on it already and you can download a lot more. The remote is also something I havent had before it has scroll wheel (mouse) on it so its a lot easier to get around the menus. I got 2 of them during prime day so it was a great value for money. I paid £199 each it was a steal

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