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LG 43NANO90A6B 43-Inch NANO AI 4K Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]
£314.99 – £818.99Price range: £314.99 through £818.99
Experience the future of home entertainment with the LG 43NANO90A6B, a 43-Inch NanoCell AI 4K Smart TV engineered for breathtaking visual precision and intelligent performance. This 2025 model utilizes advanced nanoparticles to filter impure colors, delivering a vibrant, lifelike palette and stunning 4K clarity powered by the alpha 7 AI Processor Gen8.
- NanoCell Technology: Employs 1nm nanoparticles to filter dull colors and enhance purity for vivid, accurate 4K Ultra HD imagery.
- alpha 7 AI Processor 4K Gen8: High-performance deep-learning processor provides real-time 4K upscaling and intelligent sound optimization.
- Advanced webOS 25 Platform: Features the revolutionary AI Concierge for personalized content discovery and effortless navigation across all streaming services.
- Pro-Grade Gaming & Cinema: Equipped with Game Optimiser and ALLM for lag-free play, alongside Filmmaker Mode for authentic, director-intended visuals.
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Manufacture Warranty 1 Year
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Product Description
Product Overview
Experience the future of home entertainment with the LG 43NANO90A6B, a 43-Inch NanoCell AI 4K Smart TV engineered to deliver breathtaking visual precision and intelligent performance. As a standout in the 2025 lineup, this television utilizes advanced nanoparticles to filter out impure colors, resulting in a vibrant, lifelike palette that traditional LED TVs simply cannot match. At the heart of this cinematic powerhouse is the alpha 7 AI Processor 4K Gen8, which uses deep-learning algorithms to upscale every scene to stunning 4K clarity while optimizing sound for total immersion. Whether you are a dedicated gamer seeking the competitive edge of Game Optimiser and ALLM or a movie enthusiast craving the authentic vision of Filmmaker Mode, this TV adapts to your needs. The webOS 25 platform introduces the revolutionary AI Concierge, providing personalized content recommendations and effortless navigation, making your viewing experience smoother and more intuitive than ever before.
Key Features
- NanoCell Color Technology: Employs 1nm nanoparticles to filter dull colors and enhance purity, delivering vivid and accurate 4K Ultra HD imagery.
- alpha 7 AI Processor 4K Gen8: A high-performance smart processor that provides real-time 4K upscaling, noise reduction, and intelligent sound optimization.
- Advanced webOS 25 Platform: Features an AI Concierge for personalized discovery and seamless access to all your favorite streaming services like Netflix and Disney+.
- Pro-Grade Gaming Performance: Equipped with Game Optimiser, Dashboard, and Auto Low Latency Mode (ALLM) for a responsive, lag-free gaming experience.
- Cinema-Quality Visuals: Supports HDR10 Pro and Filmmaker Mode, ensuring you see movies exactly as the directors intended with enhanced contrast and brightness.
- Stylish Slim Design: A sleek, modern aesthetic with minimal bezels that blends perfectly into any contemporary living space or bedroom.
Important Information
- 2025 Model: Features the latest hardware and software updates from the LG 2025 product cycle.
- Smart Connectivity: Built-in Wi-Fi, Bluetooth, and multiple HDMI/USB ports for comprehensive peripheral support.
- Included Accessories: Comes with the AI Magic Remote, power cable, stand, and user manual for immediate setup.
- Eye Comfort Certified: UL verified for “No Photobiological LED Hazard,” protecting your eyes from harmful blue light during extended viewing.
Why Choose Think Assemble
- Quality Assurance: We curate only the highest-rated technology from trusted global brands like LG to ensure long-lasting performance.
- Expert Product Knowledge: Our team provides detailed technical insights to help you make the best decision for your home entertainment setup.
- Fast & Secure Shipping: We prioritize efficient logistics to ensure your premium 4K TV arrives safely and quickly at your doorstep.
- Dedicated Customer Support: From pre-purchase inquiries to post-delivery assistance, our experts are here to provide a seamless shopping experience.
Specification
Overview
| Weight | 11450 g |
|---|---|
| Dimensions | 25.7 × 96.8 × 63.3 cm |
| Item model number | 43NANO90A6B |
| Product Dimensions | 25.7 x 96.8 x 63.3 cm; 11.45 kg |
| ASIN | B0FNXBNRBY |
| Manufacturer | LG Electronics |
| Size Name | 43″, 50″, 55″, 65″, 75″, 86″ |
| Pattern Name | NanoCell 7 Series, NanoCell 8 Series, NanoCell 9 Series |
| Style Name | Model 2020, Model 2021, Model 2024, Model 2025 |
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5 reviews for LG 43NANO90A6B 43-Inch NANO AI 4K Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]
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R Jones –
Good value when I purchased in sale. Really impressed with quality and display. Nice colours and the sound is excellent.
Brian –
I bought this primarily for my PS5 for 120 hz and for my PC using an AMD graphics card for Freesync which it uses Freesync Premium.Using the PS5 for me the picture is excellent using game mode, all the colours look spot on but needs a bit of time to go through all the settings to get it right.It won’t let you use Bluetooth headphones while in game mode but to solve that I plugged my headphones into the Dual sense controller.Using the Blu Ray player I could use my Bluetooth headphones while turning off game mode and the best settings for me was Expert Picture mode (bright for light on and dark for light off) and the picture was great and the sound was brilliant, much better than playing the same film through Disney Plus (I watched Star Wars)I also tried WRC9 and having Performance option enabled on PS5 for games (Saved Data and Game/App Settings then Game Presets and Performance Mode or Resolution Mode) it automatically played in 120hz which was great (first time playing more than 60hz)Using my PC I went into Home Dashboard to change it to PC mode (recommended for using a PC)The picture was great in both Game and Cinema picture modes (for playing games and watching films)Going through the settings I turned on Freesync and through the AMD app on my PC I put it onto VRR which worked well while playing games.I did notice that while in Freesync Wide mode even if I had set Instant Game Response to off it kept working so I had to change the option to High to stop it.Using the apps that came with the TV I used Netflix, Disney Plus and Think Assemble Prime.Using Netflix and Disney Plus I noticed that the best Picture Mode was Cinema Home and the picture looked great with Dolby Vision and using Think Assemble Prime to get the best picture I had to change Picture Mode to Cinema for the best picture.Out of the box I noticed that the picture looked a bit bright so doing some googling for the best picture settings I found the recommended settings from LG which were as follows:For Vivid (natural light) just leave it as it isFor Standard: (artificial light)Backlight 80Contrast 85Brightness 50Sharpness 25Colour 50Tint 0For Cinema: (dark room)Backlight 80Contrast 85Brightness 50Sharpness 10Colour 50Tint 0For Cinema Home have it same as Cinema and when you either watch things in Dolby Vision (Netflix and Disney Plus) or HDR 10 (Think Assemble Prime) if you have set them they should change automatically each time you use each app.I had read other reviews for this TV that wrote a lot about blooming while using the magic control and watching streaming apps and to stop it from happening I just turned local dimming to off and there was no blooming so I’m happy because that was the only thing I read that put me off buying it but thought I’d take a chance anyway.I really like the magic control as it is so easy to use, just wave it around to see the curser on the screen and leave it and it turns itself off.Everything on this TV is fast and responsive and not slow and annoying like another TV I had owned, I really love this TV and I’m happy with my purchase.I bought this TV from a market place seller for £100 cheaper in good as new condition and it seems brand new so I got a great deal.
C. S. RHYMES –
Great picture and value for money. The only issue I have is the sound isn’t fantastic. It’s fine, just missing some bass or clarity compared to my old tv. There are lots of sound and picture settings so maybe it can be configured better.The controller is pretty handy, allowing you to control connected devices such as sky tv. WiFi connected quickly and easily too.
d w thomas –
Firstly this TV has a NON reflective screen, it is not ‘ glassy ‘ or ‘very reflective’ as were the answers given to me, (well certainly not on the 2020 model) when I posted question asking about the screen’s reflectivness as the TV was going in a light room the answers initially given put me off buying this product, however on a recent visit to Think Assemble I checked the TV out for myself & found otherwise.1. Firstly, TV purchased 49NANO866NA (2020 model). From recieving the TV to turning it on took about 15 mins,in essence it was very easy to put the stand on & getting it ready to tune in.2. The ‘Magic remote control’ is extremley user friendly & having read many reviews about the remote I can also agree it is excellent, easy to get menus up on screen & & able to go straight to any app/sub menu there.3. The TV took seconds to tune in to my Sky box & freeview channels, even you Technophobes out there shouldn’t have any trouble getting this TV up & running in no time.4. The picture quality is excellent, there a several different modes to choose from, the TV is automatically preset to eco mode & I would recommend changing this mode straight away ( I’m finding ‘Game’ mode to be best suited for myself, although I’m not a gamer).5. Watching sports on this TV is amazing, the clarity, definition & depth of the picture makes you feel as if you were sitting in the front row of the stadium being played.6. I’m not going to comment about the sound as I have a Bose soundbar into the TV & to be quite frank the TV is not going to make a better sound on it’s own.7. As noted in other reviews this TV has no catch up app (iplayer etc). I feel this is of little/no consequence as its usually built in to modern set top boxes & DVD players etc, & who wants to watch catch up repeats of the utter drivel they show on the BBC anyway.8. To Summarize this is Top notch quality TV, amazing picture, great for light rooms & has superb funtionality. I had my last TV for 10 years (Sony LCD) & it didn’t miss a beat once, however I feel Sony couldn’t offer me all the functions I needed on my new TV & with the very ugly ‘Ice skate’ stands they have on this years models I’d also find them very hard to live with. So the only issue left to answer is longevity of the set ( I will keep you posted on this), having had my last set for 10 faultless years this TV has some big boots to fill which this set has already started doing by the bucket full. Don’t hesitate just buy & you will not be disappointed.
Casey –
Easy to set up with amazing picture quality and connectivity. The TV is light so you don’t need a huge tv mount to put it up on the wall. It was lots of apps on it already and you can download a lot more. The remote is also something I havent had before it has scroll wheel (mouse) on it so its a lot easier to get around the menus. I got 2 of them during prime day so it was a great value for money. I paid £199 each it was a steal