7ft Flocked LED Cedar Tree with Twinkling Lights
Original price was: £224.98.£99.98Current price is: £99.98.
8-8.5mm Cultured Freshwater Pink Pearl Bracelet, 14ct Rose Gold
Original price was: £474.99.£387.49Current price is: £387.49.
8-8.5mm Cultured Freshwater Pink Pearl Necklace, 18ct Rose Gold
Original price was: £812.49.£662.49Current price is: £662.49.
9 ft LED Twinkle Collapsible Snowman with Skis
Original price was: £262.48.£124.98Current price is: £124.98.
9 ft Pre-lit Christmas Artificial Garland With Twinkling LED Lights
Price range: £37.48 through £49.99
AA Rechargeable Lithium Batteries with Battery Charger Pro, 1.5 V AA Batteries 3700mWh High Capacity, Long Lasting Lithium Battery with Integrated Charging Storage Box
Original price was: £28.97.£24.62Current price is: £24.62.Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
