Fast delivery within 72 Hours
Sony Bravia 8 K77XR80U 77 Inch 4K OLED Smart Google TV
In stock
Experience picture perfection with the Sony BRAVIA 8 K77XR80U, a premium 77-Inch 4K OLED Smart Google TV. Merging self-lit OLED pure blacks with the powerful XR Processor™ and XR Triluminos Pro™, this television delivers incredibly detailed, lifelike 4K HDR images with billions of accurate colors. Perfect for cinephiles and next-gen gamers, it features a 120 Hz refresh rate and seamless Google TV integration for ultimate entertainment.
- Stunning 77-Inch 4K OLED Display with perfect contrast and pure blacks.
- Cognitive Processor XR™ for real-time clarity, color, and contrast enhancement.
- 120 Hz Refresh Rate optimized for ultra-smooth gaming and sports action.
- Google TV Smart Platform for effortless streaming and built-in voice control.
Shipping & Delivery
-
Courier delivery under £30
Our courier will deliver to the specified address
2-3 Days
From £4.99
-
Prime delivery
Our prime courier will deliver to the specified address
1-2 Days
From £12.99
-
Manufacture Warranty 1 Year
-
Free 30-Day returns





Everyday Blowout — No Holiday Needed.
Product Description
Sony BRAVIA 8 K77XR80U 77-Inch 4K OLED Smart Google TV: Experience Ultimate Picture Perfection and Immersion
Step into the future of entertainment with the groundbreaking Sony BRAVIA 8 K77XR80U 77 Inch 4K OLED Smart Google TV. Designed for the discerning viewer, this premium television delivers revolutionary picture quality, merging the pure blacks and infinite contrast of self-lit OLED technology with Sony’s powerful XR Processor™. The result is an incredibly detailed, lifelike 4K HDR image enhanced by XR Triluminos Pro™ for access to billions of accurate real-world colors. Perfect for cinephiles, gamers, and smart home enthusiasts, the K77XR80U integrates seamlessly with Google TV for effortless access to all your favorite content and features a 120 Hz refresh rate optimized for smooth, next-gen gaming, including exclusive features for PlayStation®5. Upgrade your living space with this centerpiece of visual and audio excellence.
Key Features
- Stunning 77-Inch 4K OLED Display: Experience perfect contrast, pure blacks, and high brightness from over 8 million self-lit pixels.
- Cognitive Processor XR™: Intelligently enhances color, contrast, and clarity in real-time, replicating how the human eye sees the world.
- XR Triluminos Pro™: Access a wider palette of colors for accurate, vibrant, and natural viewing.
- 120 Hz Refresh Rate and Game Features: Ensures ultra-smooth action for sports and supports gaming features like Auto HDR Tone Mapping for PlayStation®5.
- Google TV Smart Platform: Effortless streaming and voice control with built-in Google Assistant for accessing all major apps and services.
Important Information
- Model: K-77XR80 (BRAVIA 8 Series, 2024 Model).
- High Dynamic Range Support: Includes HDR10, HLG, and Dolby Vision for cinematic depth.
- Installation: Requires professional handling due to 77-inch screen size and OLED fragility.
- Connectivity: Features multiple HDMI inputs, including HDMI 2.1 for high-performance gaming.
Why Choose Think Assemble
- Quality Assurance: Every Sony BRAVIA TV is meticulously inspected to ensure flawless performance and zero defects upon arrival.
- Fast Shipping: Benefit from expedited, secure delivery directly to your door, ensuring your new TV arrives quickly and safely.
- Expert Support: Access our dedicated customer service team for installation guidance and technical support tailored to your high-end purchase.
- Authorized Dealer: Purchase with confidence knowing you receive a genuine product with a full manufacturer’s warranty.
Specification
Overview
| Colour | Black |
|---|---|
| Brand | Sony |
| Energy Rating | E |
| Dimensions | With Stand: H 101.2 x W 171.3 x D 40.5 cm, Without Stand: H 98.4 x W 171.3 x D 3.8 cm |
| Weight | With Stand: 34.0kg, Without Stand: 32.3kg |
| Screen Size | 77 inch |
| Screen Resolution | 4K Ultra HD |
| Screen Resolution Size | 3840 × 2160 |
| Screen Technology | OLED |
| Refresh Rate | 120Hz |
| 3D Ready | No |
| Smart TV | Yes |
| Digital Tuner | DVB-T2/T/C/S2/S |
| Curved Screen | No |
| Connectivity | 4 x HDMI (2 x 2.1)(2 x 2.0)(eARC HDMI), 2 x USB, 1 x CI Slot, 1 x RF In, 1 x LAN, 1 x SPDIF (Optical Digital Audio Out), 2 x SAT, Bluetooth |
| Wireless Connectivity | Yes |
| Audio | 4.1CH x 10W Speakers, Dolby Audio, Dolby Atmos, S-Master Digital Amplifier, DTS Digital Surround |
| Power Consumption | 107 kWh per year |
| Accessories Included | Remote Control |
| HDR | HDR10+, HLG, Dolby vision |
| Operating System | Android 12 |
| VESA Wall Mount | 300 x 300 |
| Processor | XR Processor |
| Manufacturer | Sony |
Customers Love Saving Every Single Day
From first-time shoppers to loyal regulars, our customers agree: everyday low prices beat waiting for a sale. Read their experiences below.
2 reviews for Sony Bravia 8 K77XR80U 77 Inch 4K OLED Smart Google TV
Clear filtersOnly logged in customers who have purchased this product may leave a review.























Anonymous –
Could be a great TV, but with some caveats
This is a great TV using the latest technology, has great features and was bought at a great price. However, the documentation that came with the TV is not great from Sony. The writing isn’t easy to read (very small text), and not written in language easy to understand and without helpful images. Unfortunately, as far as I’m aware, thinkassemble.co.uk doesn’t offer a setup service. Yes, you can follow the onscreen prompts, but they can be quite technical and leave you wandering how to answer the questions. I have had to power off the TV and then restart it because it has “frozen” on several occasions. Is it just my TV, or a problem with with each example of this model? I saved nearly £700 over the price of those from high street retailers, but at the cost of not being able to get the optimum from the TV.
The Crosbys –
The best TV I’ve ever bought
Amazing tv, picture and sound are both top quality.