Sony Bravia 3 K50S38BP 50 inch 4K Ultras HD Smart TV

Introducing the Bravia 3, with natural, bright colour for real-life pictures. Sony s smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of colour and dynamic sound, everything you love feels so much more exciting. Google TV brings an enormous library of apps, including the top streaming services, and you can interact, search, and control with just your voice.

4K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that’s closer to real life. This set supports multiple HDR formats including Dolby Vision.

Triluminos Pro: see billions of bright, natural colours, as Sony s Triluminos Pro display unleashes vibrant colour in your living room, complete with real-life texture.
4K HDR X1 processor: using the power of AI, Sony s 4K HDR X1 Processor upscales even old movies, and XR Clear Image technology breathes new life into every pixel.
X-Balanced Speaker: ensures crystal-clear dialogue and deep bass that is perfect for movies, as well as sports, games, and music.
Dolby Vision HDR: a technology you d usually find at the cinema, so you can enjoy cinematic detail, contrast, and colour – at home.
Dolby Atmos sound: surround sound fills the room for immersive audio realism. Combined with Dolby Vision, it produces a richly cinematic experience.
Calm Picture Mode: lowers the brightness and displays softer colours and contrast, ideal if you re using it as a second TV in the bedroom.

Great for gaming with Game Menu
For gamers, Sony s Game Menu puts everything needed to win in one place. ALLM and eARC are included, and if you want more, pair with a PlayStation 5 (sold separately) to unlock extra gaming features (compatible games and up-to-date console system software updates required for all features).

Google TV
Browse 400,000+ movies and TV episodes from across your streaming services on this Google TV, along with 10,000+ apps and games. Enjoy Voice Control with Google Assistant and share content from your other devices on the big screen using Google Cast built-in and Apple AirPlay 2.*

Sleek design
With its sleek looks, the BRAVIA 3 is designed to suit any room.

Model Number: K50S38BP

Please note: Some apps and services, including tuner, are only available in the UK. Smart TVs are run by third-party content. These third-party providers reserve the right to delete or stop supporting any apps or services at any time. Some apps and services might not be accessible right away and might need a firmware update to become accessible. Costco’s warranty does not cover the availability or fees associated with running apps.