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Sony BRAVIA 3 – Direct LED, X-Balanced Speaker, Dolby Vision/Atmos, IMAX Enhanced, Google TV (2025), Google Cast, Apple AirPlay 2, Eco Dashboard 2, Game Menu 2 – 43-inch

Price range: £375.48 through £1,888.74

(8 customer reviews)

Elevate your home cinema experience with the Sony BRAVIA 3 43-inch 4K HDR Smart TV, featuring the advanced 4K HDR Processor X1 for breathtaking clarity and lifelike textures. This 2025 model integrates Google TV, Dolby Vision, and IMAX Enhanced technology to transform your living room into a premium personal theater with over a billion vibrant colors.

  • Triluminos Pro Technology: Access a spectrum of over a billion accurate, real-world colors for remarkably natural and vivid picture quality.
  • Immersive Audio & Visuals: Combines Dolby Vision and Atmos with X-Balanced Speakers to deliver cinematic depth and crystal-clear dialogue.
  • Advanced Smart Features: Seamlessly stream with Google Cast and Apple AirPlay 2, while managing energy efficiency via the intuitive Eco Dashboard 2.
  • Elite Gaming Performance: Optimize your setup instantly with Game Menu 2 and enjoy the flexibility of PS Remote Play for an unparalleled gaming experience.

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  • Manufacture Warranty 1 Year
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Product Description

Product Overview

Experience the ultimate in home entertainment with the Sony BRAVIA 3 (2025 Model), a 43-inch 4K HDR Smart TV designed to bring cinematic brilliance into your living room. Powered by the sophisticated 4K HDR Processor X1, this television breathes life into every scene with stunning clarity and rich, realistic textures. Whether you are streaming the latest blockbusters on Google TV, engaging in high-stakes gaming with the dedicated Game Menu 2, or casting content effortlessly via Apple AirPlay 2 and Google Cast, the BRAVIA 3 delivers a seamless and intuitive user experience. Featuring Triluminos Pro technology, it reproduces over a billion accurate colors, while the innovative X-Balanced Speaker system ensures crystal-clear dialogue and immersive audio. With support for Dolby Vision, Dolby Atmos, and IMAX Enhanced, your home transforms into a personal theater, capturing the creator’s true intent in every frame and soundbite.

Key Features

  • Triluminos Pro Color: Unleash a spectrum of over a billion vivid, real-world colors for a picture that is as natural as it is breathtaking.
  • 4K HDR Processor X1: Advanced AI processing intelligently enhances contrast and clarity in real-time, upscaling all your favorite content to near-4K resolution.
  • X-Balanced Speaker: Enjoy clear sound and deep bass with a uniquely shaped speaker unit designed to complement the TV’s slim profile without compromising audio quality.
  • Cinematic Sound & Vision: Experience the full emotional impact of movies with integrated support for Dolby Vision, Dolby Atmos, and IMAX Enhanced technologies.
  • Google TV with Voice Search: Access 400,000+ movies and TV episodes across all your favorite streaming apps, organized just for you with hands-free Google Assistant.
  • Game Menu 2 & PS Remote Play: Optimize your gaming setup instantly with a dedicated interface for settings and the flexibility to play your PS5 games remotely.
  • Eco Dashboard 2: Easily manage your environmental impact with a centralized hub for all your energy-saving settings.

Important Information

  • Included Accessories: Comes with a Voice Remote Control, batteries, Table Top Stand, AC Power Cord, and Quick Setup Guide.
  • Connectivity: Fully equipped with Bluetooth, Wi-Fi, Ethernet, HDMI, and USB ports for all your peripheral devices.
  • Dimensions: Compact 43-inch screen size with a slim bezel design, measuring approximately 96.4W x 56.3H x 6.9D cm without the stand.
  • Smart Integration: Native support for Apple AirPlay 2, HomeKit, and Google Cast for seamless streaming from iOS and Android devices.

Why Choose Think Assemble

  • Quality Assurance: We provide only genuine, premium electronics from trusted global brands like Sony, ensuring long-lasting performance and reliability.
  • Expert Technical Support: Our dedicated team of specialists is available to help you with setup, compatibility questions, and troubleshooting.
  • Fast & Insured Shipping: Enjoy peace of mind with our rapid delivery service and professional packaging to ensure your new TV arrives in perfect condition.
  • Authentic Customer Service: At Think Assemble, we prioritize your experience, offering transparent communication and a stress-free shopping journey.

Specification

Overview

Weight12230 g
Dimensions6.9 × 96.4 × 56.3 cm
Item model number ‏‎K43S35BP.UKA
Product Dimensions ‏‎6.9 x 96.4 x 56.3 cm; 12.23 kg
ASIN‎B0F29KJPSN
ManufacturerSony
Size Name32 Inch, 43 Inch, 50 Inch, 55 Inch, 65 Inch, 75 Inch, 85 Inch
Style NameBravia 3​, W800, X75
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8 reviews for Sony BRAVIA 3 – Direct LED, X-Balanced Speaker, Dolby Vision/Atmos, IMAX Enhanced, Google TV (2025), Google Cast, Apple AirPlay 2, Eco Dashboard 2, Game Menu 2 – 43-inch

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  1. m9ba


    Sony 32″. Our 10 year old Bravia needed replacing (it would randomly switch itself off, usually at the exciting bits); I looked at a few 32″ TVs as a replacement. We use this as an occasional TV. I was put off by some of the reviews here, but eventually I went for another Sony. I am not disappointed. Picture is subjectively better than last TV, and sound is fine for what we use it for – I’d say on a par with the last TV. We only had Freeview channels on our previous TV, and this one is destined to be used mainly for Freeview as well. Some reviews suggest the inbuilt tuner is a little dodgy; I had no problem setting it up and getting all the channels. Hopefully they stay tuned in!Given the comments about how Goggle takes over the TV if you enable it, I shied away from using my Google account to set up the TV; I did give it our wifi password (which it needs for voice control and streaming), and that was enough to give us access to streaming apps (Netflix, YouTube, etc). It came with BBC iplayer and ITVx pre-loaded, and we additionally downloaded STV player. At no point did I feel that Google had taken over the TV – albeit I have not given it any information about my Google account. Google being Google, can probably work that out based on our IP address if it wanted to.What I was a little surprised at – again given the comments – was that without using a Google account, I was able to “cast” from my phone to the TV. I have a Sony phone, and it used to have a “throw” feature where I could cast the phone on to the TV. That seemed to disappear a few years ago, so it’s great to be able to cast to this TV. The cast feature seems very intuitive and easy to use, and allowed me not only to view phone-based photos on the TV but also e.g. cast a BBC iplayer recording I was watching on my phone on to the TV, effortlessly. No buffering observed over wi-fi. There was nothing to do on the TV, it just does what the phone tells it to. Don’t know how this works, but it seems like the TV must broadcast (on local internet) that it is capable of being a cast receiver, because without doing anything on my phone I have a new icon within selected phone apps which enables casting.Although this is not our main TV, I did want to have the ability to pause what we’re watching. I plugged in an external HDD into the USB socket, and, well, it works fine. Only observation is that the HDD runs pretty hot – it seems to record everything whether you’ve paused the channel or not – so I suspect it might wear out after a year or so. I also connected a SCART to HDMI converter to one of the HDMI ports to maintain our ability to watch VHS tapes (!) and DVDs.The build quality is fine, no grumbles. I was convinced for a while that there was no on/off switch on the TV itself, but I found one eventually (centre bottom). This TV came with a single remote (not sure what I would have done with two).There is some criticism of the power consumption of this TV. It gets an “F” rating. That’s because the rating system has changed. It uses 32W – about 1p/ hour (and 0.5-2W in standby mode).I can’t speak for the larger Sony TVs included in the reviews for this product, but I’d say, if you’re swithering about whether this 32″ TV is a good product or not, I have no qualms to date – it’s giving me everything I want, and more.

  2. bellowsmain


    An amazing bit of kit. Clear picture, good sound and easy to use.Sony do it right. No flashy shiny bits, just good quality. Sony isn’t the cheapest but for me, the quality and hopeful longevity will make up for the higher cost. Excent.

  3. Miss A


    Great picture, loses internet connection after a few days, and needs switched off at the wall and on again. Have ordered an Ethernet cable to connect to my router… but shouldn’t have to. Otherwise a nice tv

  4. Think Assemble Customer


    I was apprehensive about this purchase after reading some of the negative reviews.I am a Sony TV fan and i have a Sony as my main TV. This TV has been purchased for the family area.My verdict is the picture is beautiful, with crisp and natural colours when watching. The sound is really good for a smaller TV.I found set up very easy. All applications work and the images are really good.I am use to the Sony range and the remote is easy to use.I read feedback about Apple TV – yes it is not in the apps – however if you have a firestick it works fine.The TV is not a OLED like my main one. However for i would give this television high recommendation as a second TV. Bedroom, kitchen etc.For the price and comparing the competitors pay that bit extra.My only reservation is reliability as mentioned. I though have had no issues with other Sony TV’s as they are usually very well made and reliable. It does have a 12 month warranty so we will see.

  5. Nanny Mac 77


    Purchased this TV recently having moved our current Sony upstairs to replace a TV, from another major company, which was badly overheating and making the room temperature intolerable.First Impressions out of the boxTV was well packed and protected even though the external box was slightly damaged in transit as it was in its own box inside, with all cables and remotes.It was easy to erect but felt the feet could have been a little more robust. A little concerned it may topple over if knocked.The TV was clean and unmarked.Quality of ProductSony has always been one of the best makes and this one of several Sony purchase we have made over the years.This model looks well, is a sensible size and has a very thin border around the screen, which virtually disappears when on, and sits neatly in a corner.Picture and sound quality are excellent and can be easily adjusted. Works well with our soundbox.It has all the features of an up-to-date model and includes the more up-to-date channels and apps. There was no problem setting anything up or using the Think Assemble stick and apps. Wifi connectivity is good and there have been no problems with our Sky and mini-boxes.So far we have been very pleased with this model and feel it is very good value for money. Would definitely recommend.

  6. M. R. Young


    2nd one I’ve bought, excellent quality and great picture.

  7. Brendan


    This is a really superb Television in terms of a of picture and sound. It has a built in room app to work out acoustics for watching by it.The sending out waves towards where you are a holding remote is done in seconds. Got to say the sound is fantastic in clear to listen however it works.The picture quality is really sharp in all aspect. When compared to our last TV that looks really old now. As technology has shown me literally.You will not regret buying this television. As you’d expect Sony to do quality is everywhere within it. Go buy it. I’m not sponsored by anyone or asked to review this TV. 👍🏻

  8. MR M.


    Wifi receiver in TV very poor – disconnects and reconnects frequently. Manhattan FreeviewPlay recorder at the same location never has a wifi problem, so theTV wifi is at fault. Could not face the disruption involved in returning it, so I bought an Think Assemble Firestick, which also connects without difficulty and gives me the streaming services I should have got from the’smart’ TV! The Sony TV is, therefore, no more than a basic monitor – just a very expensive monitor.

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