LG OLED77C55LA.AEK 75 Inch OLED 4K Ultra HD Smart TV

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Next-level visual detail with the brilliant alpha 9 AI Processor Gen8

Our processor’s AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.

Perfect Black even in bright or dark spaces

Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it’s bright or dark around you.

Perfect Colour

100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.

AI Picture Pro brings every frame to life

AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame’s elements to enhance resolution, brightness, depth, and clarity.

AI Super Upscaling analyses pixels to boost quality to 4K

Our advanced upscaling technology enhances picture detail to make content look like it was naturally shot in 4K. Our alpha AI Processor enables real-time upscaling even for OTT content.

AI Perceived Object Enhancer brings 3D depth to every scene

Powerful AI algorithms analyse 2D video to detect objects, understand the scene’s context, and apply specialised processing to add depth, vibrancy, and realism to each visual element on the screen.

OLED Dynamic Tone Mapping Pro maximises perceived contrast

Sophisticated AI processing dials up contrast in real-time. OLED Dynamic Tone Mapping Pro detects objects and backgrounds and applies tone mapping individually for sharper, more expressive images.

AI Director Processing shows colours as the director intended

AI analyses the colour distribution of each frame and identifies the emotional intent per scene. Colour is then remastered in real-time to stay faithful to the director’s vision.

Surround yourself in rich sound with virtual 11.1.2 channels

Get a more immersive surround sound experience with virtual 11.1.2 channels. AI intelligently fine-tunes your audio to make it feel like sound is omni-directional and the action is all around you.

AI Acoustic Tuning tweaks sound to suit your space

AI scans the room and studies its acoustic qualities by detecting the distance between the screen and your AI Magic Remote. Based on this, it adjusts your audio mix to match your environment.

AI Magic Remote completes the AI experience

Control your TV easily with AI magic remote no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.

AI Voice ID

LG AI Voice ID recognizes each user’s unique voice signature and offers personalized recommendations the moment you speak.

AI Chatbot

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

Just say Hi LG to start interacting with your TV

Your TV s AI is always ready for your requests. Without even pressing a button, simply say Hi LG , it prompts the AI to start listening for your requests.

Maximize the fun, use multiple screens with Multi View

Make the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.

Stream a variety of content. Free

LG’s exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.

Gaming Portal turns your TV into the ultimate gaming hub

Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences from AAA titles with gamepad to casual games playable with your remote.

Ultimate Gameplay

Experience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.

Please note: Some apps and services, including tuner, are only available in the UK. Smart TVs are run by third-party content. These third-party providers reserve the right to delete or stop supporting any apps or services at any time. Some apps and services might not be accessible right away and might need a firmware update to become accessible. Costco’s warranty does not cover the availability or fees associated with running apps.