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Hisense 50″ 50E78QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
Price range: £250.74 through £1,888.74
Elevate your home cinema with the Hisense 50E78QTUK 50-inch QLED Smart AI TV, a 2025 model engineered for breathtaking 4K clarity and cinematic brilliance. Powered by the Hi-View AI Engine and Quantum Dot Colour, this sophisticated television delivers over a billion vivid shades with real-time upscaling for an elite viewing experience across all your favorite streaming apps.
- Stunning Visual Performance: Combines Quantum Dot Colour and 4K Direct Lit technology to provide incredible brightness, deep contrast, and true-to-life accuracy from edge to edge.
- Immersive Sight and Sound: Integrated Dolby Vision HDR and Dolby Atmos audio transform your living space into a professional-grade sanctuary with striking clarity and 360-degree sound.
- Advanced AI Smart Features: Navigate effortlessly with the VIDAA Smart OS, featuring built-in voice control and Freely integration to stream live UK channels over Wi-Fi without an aerial.
- Next-Gen AI Upscaling: The proprietary Hi-View AI Engine utilizes sophisticated algorithms to fine-tune every frame, ensuring even classic content looks crisp and detailed in 4K resolution.
Shipping & Delivery
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Courier delivery under £30
Our courier will deliver to the specified address
2-3 Days
From £4.99
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Prime delivery
Our prime courier will deliver to the specified address
1-2 Days
From £12.99
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Manufacture Warranty 1 Year
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Free 30-Day returns
Product Description
Product Overview
Immerse yourself in a world of breathtaking clarity and cinematic brilliance with the Hisense 50-inch 50E78QTUK QLED Smart AI TV. Engineered for those who demand elite performance, this 2025 model combines cutting-edge Quantum Dot Colour technology with a 4K Direct Lit full-array display to deliver over a billion shades of vivid, true-to-life color. At its heart lies the sophisticated Hi-View AI Engine, a powerhouse processor that upscales every frame in real-time, ensuring that whether you are streaming the latest Netflix blockbuster or watching classic broadcasts, you experience stunning resolution, enhanced brightness, and deep contrast. With integrated Dolby Vision and Dolby Atmos, your home transforms into a high-end sanctuary of sight and sound, providing a multidimensional audio experience and astonishingly realistic visuals. Seamlessly navigate your favorite entertainment through the VIDAA Smart OS, featuring instant access to Disney+, YouTube, and Freely, which allows you to stream live UK channels via Wi-Fi without the need for a traditional aerial or dish.
Key Features
- Quantum Dot Colour: Experience a visual masterpiece with over one billion shades of vibrant, accurate color for a more lifelike and immersive picture.
- 4K Direct Lit Viewing: A full-array grid of tightly packed LEDs positioned directly behind the screen ensures crisp colors and deep blacks from edge to edge.
- Hi-View AI Engine: Advanced AI upscaling fine-tunes every scene in real-time, optimizing resolution, brightness, and contrast for all types of content.
- Cinematic Sound & Vision: Combined Dolby Vision HDR and Dolby Atmos audio deliver striking clarity and immersive, 360-degree sound.
- Freely Integrated: Stream the UK’s most popular live and on-demand TV channels for free over Wi-Fi—no aerial, dish, or box required.
- Smart AI Connectivity: Powered by the VIDAA OS for fast, secure access to top apps like Netflix, Prime Video, and Disney+, plus built-in voice control.
- Ultra-Slim Design: A sophisticated, modern aesthetic with a 50-inch screen that serves as a stunning centerpiece for any living space.
Important Information
- 2025 Model Year: Features the latest AI processing technology and updated smart features.
- Connectivity: Built-in Wi-Fi and Bluetooth for seamless connection to internet services and external audio devices.
- Dimensions: Measures 68.5H x 111.9W x 29.8D cm with the included stand; suitable for wall mounting (VESA compatible).
- Energy Efficiency: Rated Class E with intelligent AI light sensors to adjust brightness based on ambient room light.
Why Choose Think Assemble
- Premium Quality Assurance: We curate only the highest-rated technology from trusted brands like Hisense to ensure lasting performance and satisfaction.
- Fast & Reliable Delivery: Our streamlined logistics network ensures your new premium TV arrives safely and promptly at your doorstep.
- Expert Technical Support: Access our dedicated customer service team for assistance with product setup, feature navigation, or technical inquiries.
- Secure Shopping Experience: Enjoy peace of mind with our encrypted checkout process and transparent product data designed for a confident purchase.
Specification
Overview
| Weight | 12500 g |
|---|---|
| Dimensions | 29.8 × 119 × 68.5 cm |
| Language: | English |
| Item model number | 50E78QTUK |
| Product Dimensions | 29.8 x 119 x 68.5 cm; 12.5 kg |
| ASIN | B0F7WD2G4S |
| Manufacturer | Hisense |
| Size Name | 100 inches, 32 inches, 40 inches, 43 inches, 50 inches, 55 inches, 58 inches, 65 inches, 75 inches, 85 inches, 98 inches |
| Pattern Name | 2024, 2025 |
| Configuration | 2.0 CH, 2.1 CH |
| Style Name | A5/60Hz, A7/60Hz, E5/60Hz, E7 Pro/144Hz, E7/144Hz, E7/60Hz |
Customers Love Saving Every Single Day
From first-time shoppers to loyal regulars, our customers agree: everyday low prices beat waiting for a sale. Read their experiences below.
8 reviews for Hisense 50″ 50E78QTUK QLED Smart AI TV – 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
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Involver –
It’s pretty great for the price, 399 for a 144hz 50inch when I got it.The menu is very snappy and smooth, turns on instantly, navigates with no input lag.I do have an internet cable hooked up straight on a gigabit connection so that definitely helps.Image quality is great, sound quality as expected for a TV. My PS5 games look amazing on it.The menu is easy to navigate and customise and has most streaming options as well as the free function that streams local TV with brilliant quality.Its wall mount hook-up holes are perfectly lined up and has all the connectivity you usually get on a standard smart TV, all labeled appropriately.I can’t fault this product, for me it’s a 6 star.
Chris Miller –
Fantastic picture so far, not tested input lag gaming as yet but setup was easy and the phone app made setup easier with passwords and logins, the standard sound setup is good and the other presets work well. With a little fettling of settings it’ll be fantastic. Great size with no damage from shipping.Big shout-out to the delivery guys, great lads and a good laugh with professional service. Let me check the screen before they left and made sure all the bits were in the box.
Think Assemble Customer –
I got this tv due to its freely capability. Having just got rid of our paid for tv subscription service and no option of utilising a tv aerial, having the ability to watch live tv was a priority.The tv is great, the sound is good and the picture quality is excellent. The remote control is very responsive (this has been an issue on other tvs within the household) but so far so good with this Hisense tv.Freely works without any issues and we now have basic live tv with no subscription fee. Connect tv to internet, open freely app and away to go!! Just what we wanted. All other apps, bbc iplayer, Netflix etc also work great.This tv was value for money at half the price of our previous 50”.We have only one issue hence the reason for 4 stars not 5. Sometimes the tv won’t recognise anything connected via HDMI. We have a PS5 and firestick connected to separate HDMI ports. When selecting these devices the tv returns to Home Screen and doesn’t recognise the connected device and takes a few times of trying before it does. Having researched online to see if there is a fix, unfortunately it appears that this is a problem with many Hisense TV’s.
George –
⭐️⭐️⭐️⭐️⭐️ Amazing TV and Excellent Delivery Experience!I recently purchased the Hisense 100-inch 4K QLED Smart TV from Think Assemble, and I am extremely satisfied with the whole experience. Ordering was very easy and straightforward, with monthly plan to pay nothing until delivery and Think Assemble kept me updated from start to finish. The delivery was smooth and the item arrived in perfect condition. I feel thus TV is a gift from Think Assemble to me.The TV itself is absolutely stunning! The picture quality is crystal-clear with vibrant colours, and the Dolby Vision Atmos makes movies feel truly cinematic. The size is massive, and perfect for creating a home-theatre experience. Setting it up was simple, and the Vidaa OS works well with all the apps I use like YouTube, Netflix, and Disney+.Overall, this TV has exceeded my expectations, and Think Assemble made the ordering and delivery process stress-free. I’m very happy with my purchase and would definitely recommend it to anyone looking for a big, high-quality 4K TV.Thank you Think Assemble for giving the privilege to use Think Assemble flex to secure this TV on monthly plan. I recommend everyone to shop more from Think Assemble. The best online shopping in UK.
Ennaoj83 –
Great tv – no issuesVery good in a bright roomWe already have a Hisense 55” tv but not this spec ie Pro 144Hz so it was handy to have the VIDAA log in / app already set up which was in back of my mind when looking out for new tvDefo crisper and sound is great is a big roomKids no longer fighting and our living space sorted for Christmas 🎄 and beyondDelivery etc was all great 👍🏼Picture is of Harry Potter Movie
T D Bolus –
The Hisense 100” 100E78QTUK PRO 144Hz QLED Smart AI TV is absolutely massive and absolutely brilliant. The picture quality is incredible; genuinely can’t fault it. We purchased two for our church, and honestly, it’s the best tech investment we’ve made.We’ve previously bought very expensive projectors to cover the size of our screen, but switching to these TVs has been a game changer. The clarity, brightness, and colour accuracy from the Quantum Dot display easily outperforms any projector we’ve used. Going slightly smaller in physical size but drastically better in quality was a huge plus for our environment.Don’t be fooled these TVs are not as small as some might think. At 100 inches, they have a huge presence, but with far better visibility, especially in well-lit spaces.The Hi-View AI Engine, 144Hz Game Mode PRO, and Dolby Atmos all add to a premium, modern experience, and having built-in apps like Disney+, YouTube, Netflix, and Freely is incredibly convenient.If you’re considering this for a large venue or public space, I highly recommend it. Tremendous value and stunning performance.
Al Fresco –
I researched a number of websites to see what others thought of this TV, most were favourable so I pressed the buy button. The deal I got from Think Assemble was fantastic by the way. The TV lives up to all the hype, great value for money, excellent sound and picture and a breeze to set up! Couldn’t recommend this TV highly enough
HonestBob –
Not recommended, not reliable, returned!
Bought mine in March 2025 and in May just a couple of months later I experienced problems with it and notified Think Assemble I would be returning it as it wouldn’t switch off despite my remote having my new batteries. I had to Google for help as to locate the manual off switch which is under the pilot/remote light and try to navigate the menu. It was under warranty of course and unfortunately due to illness I had to wait until I felt better to return it. It worked a few weeks start of June and then recently in September it stopped altogether and I believe a lot of people experience issues with Hisense and it’s disappointing because I thought they were supposed to be a top of the range brand but I finally returned it and just awaiting a refund but I wouldn’t recommend it as it’s not a reliable. I am going to get a TCL Google TV instead. I have one as a main TV as this Hisense (Vidaa system) was supposed to be a bedroom tv and the TCL is better.The Vidaa system doesn’t allow you to add apps the same as a Google TV which is a like a giant phone so I am glad to see the back of this TV ..Do your research first and pay attention to the software issues that can happen with Hisense (Vidaa) TV’s.