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Hisense 43″ 43E78QTUK PRO 144Hz QLED Smart AI TV – Hi-View AI Engine, 144Hz Game Mode PRO, Dolby Atmos, Quantum Dot Colour with Freely, Disney +, YouTube, Netflix
Price range: £250.74 through £1,888.74
Experience the ultimate in home entertainment with the Hisense 43E78QTUK PRO, a 43-inch QLED Smart AI TV designed for elite gaming and cinematic brilliance. Driven by the revolutionary Hi-View AI Engine and Quantum Dot Colour technology, this powerhouse delivers breathtaking 4K clarity and over one billion true-to-life shades for an immersive viewing experience.
- Elite 144Hz Gaming Performance: Gain the competitive edge with 144Hz Game Mode PRO, featuring VRR and AMD FreeSync Premium PRO for ultra-smooth, tear-free motion.
- Advanced AI-Driven Visuals: The Hi-View AI Engine fine-tunes every scene in real-time, automatically upscaling content to premium 4K resolution with enhanced contrast.
- Cinematic Sound and Vision: Immerse yourself in multidimensional Dolby Atmos audio and stunning Dolby Vision HDR for a high-end sanctuary of sight and sound.
- Seamless Smart Streaming: Navigate your favorite apps like Netflix, Disney+, and YouTube with the intuitive VIDAA OS, including Freely integration for dish-free live UK TV.
Shipping & Delivery
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Courier delivery under £30
Our courier will deliver to the specified address
2-3 Days
From £4.99
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Prime delivery
Our prime courier will deliver to the specified address
1-2 Days
From £12.99
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Manufacture Warranty 1 Year
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Free 30-Day returns
Product Description
Product Overview
Experience the future of home entertainment with the Hisense 43E78QTUK PRO, a 43-inch QLED Smart AI TV engineered to deliver elite performance for both cinephiles and competitive gamers. At its core, the revolutionary Hi-View AI Engine uses advanced neural networks to upscale every frame in real-time, ensuring breathtaking 4K clarity, optimized brightness, and vibrant contrast regardless of the source. Featuring Quantum Dot Colour technology, this display produces over one billion true-to-life shades, bringing a cinema-grade palette into your living space. For the ultimate gaming advantage, the 144Hz Game Mode PRO combined with AMD FreeSync Premium PRO eliminates screen tearing and lag, providing ultra-smooth, fluid motion that keeps you ahead of the competition. Complemented by the immersive, multidimensional sound of Dolby Atmos, this TV transforms your room into a high-end sanctuary of sight and sound, while the VIDAA Smart OS offers instant access to your favorite streaming apps like Disney+, Netflix, and YouTube.
Key Features
- 144Hz Game Mode PRO: Experience professional-grade responsiveness with a native 144Hz refresh rate, VRR, and ALLM for the smoothest, tear-free gaming sessions possible.
- Quantum Dot Colour: Immerse yourself in a spectrum of over one billion colors, delivering rich, accurate, and natural hues that pop off the screen.
- Hi-View AI Engine: Smart AI-driven processing fine-tunes every scene, automatically enhancing resolution and detail for a consistently premium 4K experience.
- Dolby Atmos Audio: Move beyond ordinary sound with immersive 3D audio that flows around you, creating a realistic, cinematic atmosphere.
- Full Array Direct Lit Display: Enjoy deep blacks and brilliant highlights with a grid of tightly packed LEDs positioned directly behind the panel for uniform edge-to-edge brightness.
- Freely Integration: Stream live and on-demand UK television over Wi-Fi without the need for a satellite dish or aerial setup.
- Dolby Vision Gaming: Unlock superior contrast and vivid detail in every game, ensuring you never lose an opponent in the shadows.
Important Information
- Smart Ecosystem: Powered by the VIDAA U9 operating system for fast, secure, and intuitive navigation across all major streaming platforms.
- Connectivity: Features high-speed HDMI 2.1 ports to support next-gen consoles and Wi-Fi for seamless content streaming.
- Dimensions: Compact 43-inch design (96.3W x 61.1H cm with stand), perfect for bedrooms, offices, or smaller living areas.
- Voice Control Compatible: Supports hands-free navigation through integrated smart assistants for a truly modern user experience.
Why Choose Think Assemble
- Quality Assurance: We curate only the highest-rated technology from trusted global brands like Hisense to ensure long-lasting performance.
- Fast & Reliable Shipping: Our streamlined logistics network ensures your new premium TV reaches your door quickly and securely.
- Expert Technical Support: Our dedicated team is available to assist you with everything from initial setup to optimizing your gaming configurations.
- Secure Shopping Experience: Enjoy peace of mind with our encrypted checkout and transparent customer service policies designed for your satisfaction.
Specification
Overview
| Weight | 9920 g |
|---|---|
| Dimensions | 22.3 × 96.3 × 61.1 cm |
| Language: | English |
| Item model number | 43E78QTUK PRO |
| Product Dimensions | 22.3 x 96.3 x 61.1 cm; 9.92 kg |
| ASIN | B0F7W1WN3P |
| Manufacturer | Hisense |
| Size Name | 100 inches, 32 inches, 40 inches, 43 inches, 50 inches, 55 inches, 58 inches, 65 inches, 75 inches, 85 inches, 98 inches |
| Pattern Name | 2024, 2025 |
| Configuration | 2.0 CH, 2.1 CH |
| Style Name | A5/60Hz, A7/60Hz, E5/60Hz, E7 Pro/144Hz, E7/144Hz, E7/60Hz |
Customers Love Saving Every Single Day
From first-time shoppers to loyal regulars, our customers agree: everyday low prices beat waiting for a sale. Read their experiences below.
8 reviews for Hisense 43″ 43E78QTUK PRO 144Hz QLED Smart AI TV – Hi-View AI Engine, 144Hz Game Mode PRO, Dolby Atmos, Quantum Dot Colour with Freely, Disney +, YouTube, Netflix
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Involver –
It’s pretty great for the price, 399 for a 144hz 50inch when I got it.The menu is very snappy and smooth, turns on instantly, navigates with no input lag.I do have an internet cable hooked up straight on a gigabit connection so that definitely helps.Image quality is great, sound quality as expected for a TV. My PS5 games look amazing on it.The menu is easy to navigate and customise and has most streaming options as well as the free function that streams local TV with brilliant quality.Its wall mount hook-up holes are perfectly lined up and has all the connectivity you usually get on a standard smart TV, all labeled appropriately.I can’t fault this product, for me it’s a 6 star.
Chris Miller –
Fantastic picture so far, not tested input lag gaming as yet but setup was easy and the phone app made setup easier with passwords and logins, the standard sound setup is good and the other presets work well. With a little fettling of settings it’ll be fantastic. Great size with no damage from shipping.Big shout-out to the delivery guys, great lads and a good laugh with professional service. Let me check the screen before they left and made sure all the bits were in the box.
Think Assemble Customer –
I got this tv due to its freely capability. Having just got rid of our paid for tv subscription service and no option of utilising a tv aerial, having the ability to watch live tv was a priority.The tv is great, the sound is good and the picture quality is excellent. The remote control is very responsive (this has been an issue on other tvs within the household) but so far so good with this Hisense tv.Freely works without any issues and we now have basic live tv with no subscription fee. Connect tv to internet, open freely app and away to go!! Just what we wanted. All other apps, bbc iplayer, Netflix etc also work great.This tv was value for money at half the price of our previous 50”.We have only one issue hence the reason for 4 stars not 5. Sometimes the tv won’t recognise anything connected via HDMI. We have a PS5 and firestick connected to separate HDMI ports. When selecting these devices the tv returns to Home Screen and doesn’t recognise the connected device and takes a few times of trying before it does. Having researched online to see if there is a fix, unfortunately it appears that this is a problem with many Hisense TV’s.
George –
⭐️⭐️⭐️⭐️⭐️ Amazing TV and Excellent Delivery Experience!I recently purchased the Hisense 100-inch 4K QLED Smart TV from Think Assemble, and I am extremely satisfied with the whole experience. Ordering was very easy and straightforward, with monthly plan to pay nothing until delivery and Think Assemble kept me updated from start to finish. The delivery was smooth and the item arrived in perfect condition. I feel thus TV is a gift from Think Assemble to me.The TV itself is absolutely stunning! The picture quality is crystal-clear with vibrant colours, and the Dolby Vision Atmos makes movies feel truly cinematic. The size is massive, and perfect for creating a home-theatre experience. Setting it up was simple, and the Vidaa OS works well with all the apps I use like YouTube, Netflix, and Disney+.Overall, this TV has exceeded my expectations, and Think Assemble made the ordering and delivery process stress-free. I’m very happy with my purchase and would definitely recommend it to anyone looking for a big, high-quality 4K TV.Thank you Think Assemble for giving the privilege to use Think Assemble flex to secure this TV on monthly plan. I recommend everyone to shop more from Think Assemble. The best online shopping in UK.
Ennaoj83 –
Great tv – no issuesVery good in a bright roomWe already have a Hisense 55” tv but not this spec ie Pro 144Hz so it was handy to have the VIDAA log in / app already set up which was in back of my mind when looking out for new tvDefo crisper and sound is great is a big roomKids no longer fighting and our living space sorted for Christmas 🎄 and beyondDelivery etc was all great 👍🏼Picture is of Harry Potter Movie
T D Bolus –
The Hisense 100” 100E78QTUK PRO 144Hz QLED Smart AI TV is absolutely massive and absolutely brilliant. The picture quality is incredible; genuinely can’t fault it. We purchased two for our church, and honestly, it’s the best tech investment we’ve made.We’ve previously bought very expensive projectors to cover the size of our screen, but switching to these TVs has been a game changer. The clarity, brightness, and colour accuracy from the Quantum Dot display easily outperforms any projector we’ve used. Going slightly smaller in physical size but drastically better in quality was a huge plus for our environment.Don’t be fooled these TVs are not as small as some might think. At 100 inches, they have a huge presence, but with far better visibility, especially in well-lit spaces.The Hi-View AI Engine, 144Hz Game Mode PRO, and Dolby Atmos all add to a premium, modern experience, and having built-in apps like Disney+, YouTube, Netflix, and Freely is incredibly convenient.If you’re considering this for a large venue or public space, I highly recommend it. Tremendous value and stunning performance.
Al Fresco –
I researched a number of websites to see what others thought of this TV, most were favourable so I pressed the buy button. The deal I got from Think Assemble was fantastic by the way. The TV lives up to all the hype, great value for money, excellent sound and picture and a breeze to set up! Couldn’t recommend this TV highly enough
HonestBob –
Not recommended, not reliable, returned!
Bought mine in March 2025 and in May just a couple of months later I experienced problems with it and notified Think Assemble I would be returning it as it wouldn’t switch off despite my remote having my new batteries. I had to Google for help as to locate the manual off switch which is under the pilot/remote light and try to navigate the menu. It was under warranty of course and unfortunately due to illness I had to wait until I felt better to return it. It worked a few weeks start of June and then recently in September it stopped altogether and I believe a lot of people experience issues with Hisense and it’s disappointing because I thought they were supposed to be a top of the range brand but I finally returned it and just awaiting a refund but I wouldn’t recommend it as it’s not a reliable. I am going to get a TCL Google TV instead. I have one as a main TV as this Hisense (Vidaa system) was supposed to be a bedroom tv and the TCL is better.The Vidaa system doesn’t allow you to add apps the same as a Google TV which is a like a giant phone so I am glad to see the back of this TV ..Do your research first and pay attention to the software issues that can happen with Hisense (Vidaa) TV’s.