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Select options This product has multiple variants. The options may be chosen on the product page

Earn up to 18 Points.

Truestart Cafetiere & Ground Coffee Set in Grey

£18.49
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Earn up to 50 Points.

Trunki Ride On Hardside Case in 6 Designs (3-6 Years)

£49.99
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Earn up to 44 Points.

Trunki Ride On Hardside Case in Pink

£43.74
Select options This product has multiple variants. The options may be chosen on the product page

Earn up to 287 Points.

Tuff-Trek TT-A1 Side Awning in 2 Sizes

Price range: £274.99 through £287.49
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Earn up to 400 Points.

Tuff-Trek TT-O2 PRO-Ruggedised Annex in 3 Sizes

Price range: £349.99 through £399.99
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Earn up to 1,750 Points.

Tuff-Trek TT-O2 PRO-Ruggedised Soft Top Tent in 3 Sizes

Price range: £1,374.99 through £1,749.99
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Earn up to 1,250 Points.

Turin Composite Front Door with Installation in Green

£1,249.99
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Earn up to 1,500 Points.

Tuscany Composite Front Door with Installation in Green

£1,499.99
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Earn up to 24 Points.

Tutti Bambini 2.5 Tog Sleeping Bag in Run Wild

£23.74

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.