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Amazon FireTV Stick 4K Select (newest gen), start streaming in 4K, hundreds of thousands of films and TV episodes, and free & live TV

£62.99

(12 customer reviews)

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The latest Amazon Fire TV Stick 4K Select instantly upgrades any TV to a cinematic 4K Ultra HD streaming hub, featuring HDR10+ for vibrant picture quality. Access hundreds of thousands of films, TV episodes, and free & live TV seamlessly. Use the integrated Alexa voice remote to find content effortlessly, stream from all major apps, and even start cloud gaming.

  • Essential 4K Ultra HD Streaming with stunning clarity and HDR10+ support.
  • Hands-Free Alexa Control to search, launch, and manage content and smart home devices.
  • Endless Entertainment Hub supporting Netflix, Prime Video, Disney+, BBC iPlayer, and thousands more.
  • Easy plug-and-play setup for immediate, smooth streaming and cloud gaming access.

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Product Description

Product Overview

Unlock Ultimate 4K Streaming Power: Upgrade your entertainment experience with the all-new, latest generation Amazon Fire TV Stick 4K Select. This essential streaming device instantly transforms any HD TV into a cinematic hub, delivering breathtaking 4K Ultra HD resolution combined with High Dynamic Range 10+ (HDR10+) for vibrant, lifelike picture quality. Instantly access an immense library of hundreds of thousands of films, binge-worthy TV episodes, plus a massive selection of free and live TV channels. Stream seamlessly, find content effortlessly with the integrated Alexa voice remote, and even dive into cloud gaming—all from one compact, powerful device.

Key Features

  • Essential 4K Ultra HD Streaming: Experience stunning clarity and vivid colors with 4K resolution and HDR10+ support.
  • Smart TV Transformation: Instantly access a world of content, personalized recommendations, and powerful Alexa integration.
  • Endless Entertainment Hub: Stream from all your favorites, including Netflix, Prime Video, BBC iPlayer, YouTube, Disney+, Apple TV, ITVX, Channel 4, NOW, and thousands more apps (subscriptions may apply).
  • Easy Setup in Minutes: Simply plug in the Fire TV Stick and connect to Wi-Fi for smooth, immediate streaming.
  • Hands-Free Alexa Control: Press and ask Alexa to search, launch, and control content across all your streaming applications.
  • Cloud Gaming Ready: Play hundreds of high-quality Xbox games directly on your TV with Xbox Game Pass (subscription sold separately).
  • Smart Home Integration: Use Alexa to check the weather, dim compatible lights, stream music, and manage other smart devices in your home.

Important Information

  • This is the newest generation of the Amazon Fire TV Stick 4K Select.
  • 4K Ultra HD quality requires a compatible 4K TV and 4K content.
  • Access to certain apps like Netflix or Prime Video may require separate subscription fees.

Why Choose Think Assemble

  • Quality Assurance: We guarantee genuine, factory-sealed products straight from the manufacturer.
  • Fast Shipping: Get your new Fire TV Stick delivered quickly with our reliable, expedited shipping service.
  • Dedicated Support: Our expert customer service team is ready to assist you with setup and troubleshooting.

Specification

Overview

ManufacturerAmazon Fire TV
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12 reviews for Amazon FireTV Stick 4K Select (newest gen), start streaming in 4K, hundreds of thousands of films and TV episodes, and free & live TV

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  1. R-Dodger


    This arrived today, as usual it was well packaged and it took very little time at all to install, the apps downloaded and installed very fast! Much faster than previous fire sticks.All the apps I wanted were available, although they don’t all show up in the relevant App Store, which is strange, I found them by using the App Search function, whereupon apps like itvx, channel 4, apple+ and others suddenly become available. Bit weird.However, once I sorted this out and started using the Select Stick, it soon became apparent that the new VEGA OS that it uses is blazingly fast, apps open and function very quickly, moving between sections of the GUI were effortless, no waiting around.Considering I paid less than £20 for it, then it is extremely good value for money. I see that it has now returned to it’s launch price of £49.99, so if you want to try one, then best wait for the next sale.But please note, if you want to side-load 3rd party (dodgy?) apps then this is NOT for you. It is for people like me who just want a product that provides the apps I need and works fast. Which it does.The picture quality is excellent, the sound is good, the “Live TV” section works well, I even got free golf stations! Nice, no more need for SKY, LOL.Highly recommended if you’re not a “Power User”.

  2. Laura Cowen


    I received my 2 fire tv 4K select’s with the notion that from the off, many have written it off already.Was I about to regret my decision purchasing these devices or can I be convinced to never judge a book by its cover.First off, it gets off to a good start. They arrived in the AM. Super quick delivery and before 1pm. I can’t fault delivery that’s for sure.After a lot of thought, I decided to give fire tv 4K select a go. I looked at many reviews and watched YouTube videos. containing people’s opinions and views.I am a person willing to give new tech a go from early in its launch. I wanted to see for myself whether fire tv 4K select is any good and whether it deserves it’s unfavourable feedback.My previous fire tv sticks were fire tv 4K models. They have both served me well. I know technically fire tv 4K select is inferior on paper, but I’m interested to see if they warrant hard earned praise or belong in the dark corners of obscurity.SET UP PROCESS:Once I set both devices up, I had a play with them. The set up process was nippy. In no time at all, I landed on the home screen. I was impressed with the speed of this process.Straight of the bat, I instantly noticed how fast fire tv 4K select devices are. Moving through menu’s is slick with apps loading much faster. The difference in speed is really noticeable from the off.STREAMING CONTENT:Streaming live tv is much better. First I tried NOW TV. Straight away I noticed no pixelated buffering when starting live TV. Pictures loaded instantly with the odd jitter but it was much improved.I then gave itv X a go. Again, streams loaded without issue and seem more stable. Picture clarity was great. Picture noise hardly noticeable. Changing channels very speedy.Fire tv 4K always exhibited pixelated buffering at the beginning of live streams. Typically It would take around 5 seconds to fully buffer. Nothing major I know but a big improvement for fire tv 4K select.As expected, streaming prime video content is superb. It loads content super quick. Picture’s are stunning with no instances of dropouts. They were clean and very astute.Admittedly, I don’t have top tier subscriptions with Netflix or Disney+. So rely on HD pictures. But what I will say is that the pictures beat my expectations.INTERNET & WIFI:My internet provider is Starlink, which I had installed last week. I consistently receive internet speeds of 300mb to 400mb. The fire tv 4K select’s work flawlessly with Starlink.Fire tv 4K select devices don’t support WiFi 6 and rely on WiFi 5. I have not noticed any difference with WiFi performance. Streaming works like a charm with no dropouts or break in pictures.PICTURE QUALITY:Picture quality on the fire tv 4K select is superb. Pictures show real clarity and cohesiveness. Colours are vibrant and show real pop. There is less noticeable colour banding with picture noise down to a minimum.One caveat for av enthusiasts is that fire tv 4K select does not support Dolby Vision. It may be a deal breaker for some but for me, it doesn’t make a difference. Not all streaming services embrace Dolby Vision. HLG (Hybrid Log Gamma), HDR10 and HDR10+ are supported however.OS LOOK AND FEEL:Overall look and feel of the system hasn’t changed. Fire tv 4K select carries over the same look and feel from previous models. Is that a bad thing. Only you can decide.One difference I have noticed is the sound exhibited when scrolling through menus. The click has been replaced with a more satisfying low pitched beep. This can be disabled in the settings menu. However, I don’t mind it and quite like the new sound.I know many have lamented the lack of a refresh to the system design and layout. Many thought Vega OS would’ve heralded an overhaul. However, as the saying goes, if it ain’t broken, don’t fix it.REMOTE CONTROL:Now I quite like the new remote control supplied with the device. They are the same ones now being supplied with other models. My fire tv 4K’s came with the original slippery remote control’s with the creaky back panels. It’s great that this is a thing of the past.The remote control has a matte finish which feels much better in the hand. Buttons are tactile and have a satisfying click. Overall, the remote control feels more comfortable in the hand.REVIEWS:I understand a lot of people have left a lot of negative reviews. It appears they are aimed at thinkassemble.co.uk removing the ability to side load 3rd party apps. It is something no longer possible with the fire tv 4K select unfortunately.Me personally have no need for side loading apps. I know many people out there do and find thinkassemble.co.uk’s decision to remove this feature a deal breaker.Looking at TV streamers from other major providers, it is quickly apparent that they don’t offer the ability to side load 3rd party apps.Is thinkassemble.co.uk’s decision to remove the ability to side load apps a big loss? Well I suppose it’s how you feel about it and whether it affects your daily use. Is this a sign of things to come with all devices losing the ability to side load apps eventually. Only time will tell.Many apps are still noticeably unavailable at this early stage. All the big streaming services are present however.Big public broadcasters, BBC, itv, Channel 4 and Channel 5 are all here. Now TV, U, Sky News and so on all present. I’m sure many more shall pop up very soon.CONCLUSION:So my impressions are that I think the fire tv 4K select is an amazing product. It is a definite improvement. Maybe not in all departments admittedly but for the most part, fire tv 4K select feels accomplished.Fire tv 4K select certainly feels a more stable product and is definitely faster. How much of this is down to Vega OS I’m not sure, but it definitely feels like thinkassemble.co.uk have worked hard to get their in-house OS working well.If you are looking to buy a new fire tv stick and are not bothered with the removal to side load 3rd party apps, you can’t go wrong with the fire tv 4K select. I highly recommend it.

  3. Jensonator


    Perfect for keeping my son’s irritating YouTube shorts out of the lounge LOL. We have Fire Cubes in the Bedroom, Office and Lounge but this compact streamer was perfect for my son.Setup was a easy as usual and it’s very fast compared to the older versions.My only ongoing complaint with all these devices is how poor the parental controls are. The profile switching lock doesn’t lock it to your child’s profile… it locks all profiles or none…bizarre. Also they need a routine in the Alexa app to shut it down/ lock it at bedtime… you currently have to do this via your router.

  4. Christopher Hunt


    Im well pleased with item. It is good value for money. I have been using the Fire TV stick on my classic 46″ LG Pasma TV if you customer’s out there can remember the plasma TV’s. Picture quality is perfect streaming through this TV, brilliant upgrade. 👍🙂

  5. Mishydishy


    Very happy customer. I was a little cautious due to some of the negative comments, but it’s not what the firestick is meant to be used for in the grand scale of things!So after reading through the comments I made the decision to make a purchase and it does exactly what it says on the tin. I have never had a firestick before, but it was very straightforward to set up has all the catch-up apps you would expect, is compatible, and the speed of internet is no issue. So overall a happy bunny.

  6. uwais zaid


    I personally love the 4k fire stick select big picture quality different very easy to set up got it on a bargain this is my 2nd 4k fire stick of course I will recommend very affordable lovely cool remote control awesome seller thank you next day delivery

  7. R-Dodger


    This arrived today, as usual it was well packaged and it took very little time at all to install, the apps downloaded and installed very fast! Much faster than previous fire sticks.All the apps I wanted were available, although they don’t all show up in the relevant App Store, which is strange, I found them by using the App Search function, whereupon apps like itvx, channel 4, apple+ and others suddenly become available. Bit weird.However, once I sorted this out and started using the Select Stick, it soon became apparent that the new VEGA OS that it uses is blazingly fast, apps open and function very quickly, moving between sections of the GUI were effortless, no waiting around.Considering I paid less than £20 for it, then it is extremely good value for money. I see that it has now returned to it’s launch price of £49.99, so if you want to try one, then best wait for the next sale.But please note, if you want to side-load 3rd party (dodgy?) apps then this is NOT for you. It is for people like me who just want a product that provides the apps I need and works fast. Which it does.The picture quality is excellent, the sound is good, the “Live TV” section works well, I even got free golf stations! Nice, no more need for SKY, LOL.Highly recommended if you’re not a “Power User”.

  8. Laura Cowen


    I received my 2 fire tv 4K select’s with the notion that from the off, many have written it off already.Was I about to regret my decision purchasing these devices or can I be convinced to never judge a book by its cover.First off, it gets off to a good start. They arrived in the AM. Super quick delivery and before 1pm. I can’t fault delivery that’s for sure.After a lot of thought, I decided to give fire tv 4K select a go. I looked at many reviews and watched YouTube videos. containing people’s opinions and views.I am a person willing to give new tech a go from early in its launch. I wanted to see for myself whether fire tv 4K select is any good and whether it deserves it’s unfavourable feedback.My previous fire tv sticks were fire tv 4K models. They have both served me well. I know technically fire tv 4K select is inferior on paper, but I’m interested to see if they warrant hard earned praise or belong in the dark corners of obscurity.SET UP PROCESS:Once I set both devices up, I had a play with them. The set up process was nippy. In no time at all, I landed on the home screen. I was impressed with the speed of this process.Straight of the bat, I instantly noticed how fast fire tv 4K select devices are. Moving through menu’s is slick with apps loading much faster. The difference in speed is really noticeable from the off.STREAMING CONTENT:Streaming live tv is much better. First I tried NOW TV. Straight away I noticed no pixelated buffering when starting live TV. Pictures loaded instantly with the odd jitter but it was much improved.I then gave itv X a go. Again, streams loaded without issue and seem more stable. Picture clarity was great. Picture noise hardly noticeable. Changing channels very speedy.Fire tv 4K always exhibited pixelated buffering at the beginning of live streams. Typically It would take around 5 seconds to fully buffer. Nothing major I know but a big improvement for fire tv 4K select.As expected, streaming prime video content is superb. It loads content super quick. Picture’s are stunning with no instances of dropouts. They were clean and very astute.Admittedly, I don’t have top tier subscriptions with Netflix or Disney+. So rely on HD pictures. But what I will say is that the pictures beat my expectations.INTERNET & WIFI:My internet provider is Starlink, which I had installed last week. I consistently receive internet speeds of 300mb to 400mb. The fire tv 4K select’s work flawlessly with Starlink.Fire tv 4K select devices don’t support WiFi 6 and rely on WiFi 5. I have not noticed any difference with WiFi performance. Streaming works like a charm with no dropouts or break in pictures.PICTURE QUALITY:Picture quality on the fire tv 4K select is superb. Pictures show real clarity and cohesiveness. Colours are vibrant and show real pop. There is less noticeable colour banding with picture noise down to a minimum.One caveat for av enthusiasts is that fire tv 4K select does not support Dolby Vision. It may be a deal breaker for some but for me, it doesn’t make a difference. Not all streaming services embrace Dolby Vision. HLG (Hybrid Log Gamma), HDR10 and HDR10+ are supported however.OS LOOK AND FEEL:Overall look and feel of the system hasn’t changed. Fire tv 4K select carries over the same look and feel from previous models. Is that a bad thing. Only you can decide.One difference I have noticed is the sound exhibited when scrolling through menus. The click has been replaced with a more satisfying low pitched beep. This can be disabled in the settings menu. However, I don’t mind it and quite like the new sound.I know many have lamented the lack of a refresh to the system design and layout. Many thought Vega OS would’ve heralded an overhaul. However, as the saying goes, if it ain’t broken, don’t fix it.REMOTE CONTROL:Now I quite like the new remote control supplied with the device. They are the same ones now being supplied with other models. My fire tv 4K’s came with the original slippery remote control’s with the creaky back panels. It’s great that this is a thing of the past.The remote control has a matte finish which feels much better in the hand. Buttons are tactile and have a satisfying click. Overall, the remote control feels more comfortable in the hand.REVIEWS:I understand a lot of people have left a lot of negative reviews. It appears they are aimed at thinkassemble.co.uk removing the ability to side load 3rd party apps. It is something no longer possible with the fire tv 4K select unfortunately.Me personally have no need for side loading apps. I know many people out there do and find thinkassemble.co.uk’s decision to remove this feature a deal breaker.Looking at TV streamers from other major providers, it is quickly apparent that they don’t offer the ability to side load 3rd party apps.Is thinkassemble.co.uk’s decision to remove the ability to side load apps a big loss? Well I suppose it’s how you feel about it and whether it affects your daily use. Is this a sign of things to come with all devices losing the ability to side load apps eventually. Only time will tell.Many apps are still noticeably unavailable at this early stage. All the big streaming services are present however.Big public broadcasters, BBC, itv, Channel 4 and Channel 5 are all here. Now TV, U, Sky News and so on all present. I’m sure many more shall pop up very soon.CONCLUSION:So my impressions are that I think the fire tv 4K select is an amazing product. It is a definite improvement. Maybe not in all departments admittedly but for the most part, fire tv 4K select feels accomplished.Fire tv 4K select certainly feels a more stable product and is definitely faster. How much of this is down to Vega OS I’m not sure, but it definitely feels like thinkassemble.co.uk have worked hard to get their in-house OS working well.If you are looking to buy a new fire tv stick and are not bothered with the removal to side load 3rd party apps, you can’t go wrong with the fire tv 4K select. I highly recommend it.

  9. Jensonator


    Perfect for keeping my son’s irritating YouTube shorts out of the lounge LOL. We have Fire Cubes in the Bedroom, Office and Lounge but this compact streamer was perfect for my son.Setup was a easy as usual and it’s very fast compared to the older versions.My only ongoing complaint with all these devices is how poor the parental controls are. The profile switching lock doesn’t lock it to your child’s profile… it locks all profiles or none…bizarre. Also they need a routine in the Alexa app to shut it down/ lock it at bedtime… you currently have to do this via your router.

  10. Christopher Hunt


    Im well pleased with item. It is good value for money. I have been using the Fire TV stick on my classic 46″ LG Pasma TV if you customer’s out there can remember the plasma TV’s. Picture quality is perfect streaming through this TV, brilliant upgrade. 👍🙂

  11. Mishydishy


    Very happy customer. I was a little cautious due to some of the negative comments, but it’s not what the firestick is meant to be used for in the grand scale of things!So after reading through the comments I made the decision to make a purchase and it does exactly what it says on the tin. I have never had a firestick before, but it was very straightforward to set up has all the catch-up apps you would expect, is compatible, and the speed of internet is no issue. So overall a happy bunny.

  12. uwais zaid


    I personally love the 4k fire stick select big picture quality different very easy to set up got it on a bargain this is my 2nd 4k fire stick of course I will recommend very affordable lovely cool remote control awesome seller thank you next day delivery

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